Referentie BMW

My approach at BMW: Direction at the advisory table

With a premium brand like BMW, everything revolves around the experience, but ultimately, the contract still needs to be signed. I trained a BMW sales consultant to transition from a friendly conversation to a razor-sharp conclusion. In the automotive sector, I often see consultants focus too much on the technical details, while the sale is decided by psychology and direction.

During this intensive sales training, we immediately applied my 12 techniques in the showroom. We worked on taking control from the moment the customer steps through the door. How do you conduct a needs analysis that uncovers the true emotional buying motives? And how do you use the 11 scientific influencers to maximize goodwill?

The result of this sales training is an advisor who sits at the advisory table with much more authority. They don't wait, they guide. This sales training has demonstrably increased the conversion rate from test drive to order, simply by asking the right questions at the right time and confidently asking for the deal.