Tungaloy

At a glance

• Client: Tungaloy
• Industry: Metalworking, cutting tools
• Training format: Multi-year programme, quarterly, 4 account managers
• Focus: Sales cycle, CRM and AI
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

My strategic partnership with Tungaloy: Structural growth through technology and AI

At Tungaloy, a global player in metalworking, I lead a multi-year program in which I train the four account managers quarterly. This isn't a one-time session, but a phased sales training program where we hone every step in the sales cycle. We systematically build the team's commercial strength, ensuring the 12 techniques are truly embedded in the organization's DNA.

A crucial part of this sales training is the integration with their CRM system. We train account managers to capture information much more effectively during the sales cycle. This creates a wealth of data that we then load into AI applications. By intelligently deploying AI, we can predict customer needs more quickly and automate communication without sacrificing personal control.

The goal of this intensive sales training is clear: more customers and higher revenue through the combination of human persuasiveness and technological efficiency. With this structured approach, Tungaloy demonstrates that a modern sales organization wins through continuous training and smart data analysis.

What this delivers

• For Tungaloy: a sales process that gets stronger every quarter, with better information in the CRM.
• For their customers: account managers who know their production process and advise in a targeted way.
• For industry: structural growth comes from a programme, not from one single training day.

Do you want this for your team too?

Do you also want structural growth instead of one single training day? Then a programme with fixed measurement moments works, so you see what it delivers. Who would not want every customer conversation to run deliberately and by system?

The approach at Tungaloy fits the sales training for technology and industry, in-company account management training or Sales Performance Scan. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.