Sales Training - Sales Training Account Management Online

Are your account managers relationship managers, or strategic partners driving growth?

In account management, a strong relationship is the starting point, not the end point. The real return lies in managing the DMU and protecting margin. The online account management training is an intensive live experience where we sharpen your account strategy via a secure connection. As best sales trainer in the Netherlands 2025, I teach you how to build trust and authority with your clients remotely.

Does this sound familiar to you or your team?

Do you manage accounts mostly reactively, or do you proactively drive growth within existing clients? Do you lose margin at contract renewals because the negotiation isn't technically prepared? And do you know exactly who within the DMU makes the real decision?

Returns through split sessions

Strategic account management requires deep concentration. By splitting the online training into two 3-hour sessions, on Tuesday and Thursday, we secure a solid result.

• Optimal cognitive focus: we cover the 12 sales techniques and 11 scientific topics in blocks that don't exceed your absorption capacity
• Practical portfolio analysis: between the two sessions, you apply the techniques you've learned directly to your own top accounts. We analyse the results live in the second part
• Effective at a distance: you learn how to understand complex DMU structures through video calls, an approach that has proven its value at 27 organisations that have already trained

From relationship management to technical profitability

Despite the physical distance, the coaching stays direct and challenging where needed.

• Strategic negotiation: you learn how to defend your margins at contract renewals and price increases with the right closing techniques
• Upselling and cross-selling: you discover how to add extra value at the right moment and grow your share of wallet
• Lasting retention: after the live sessions, you keep your edge through the AI Sales e-learning and the support of my digital twin

What it costs and how it works

The online training costs 495 euros per person and consists of two live sessions of 3 hours, on Tuesday and Thursday. Whether you join individually or with your entire account team, the approach is the same.

What does this deliver for you concretely?

For some this means finally protecting margin during contract negotiations. For others it means structural growth within existing accounts instead of just retention. Someone else simply wants to know exactly who within the DMU tips the decision. Which of these resonates most with you?

Take the first step today

Ready to strengthen your account strategy? Take the free commercial intake, plan your consultation directly, or request a quote directly for your online training.

Questions? Graham AI is available 24/7

Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.