Sales Training - Online Sales Training for Shop Staff

Online retail sales training: sales training and sales course for shop staff

A shop cannot close for a day of training. That is why your staff can take this training online, in two live sessions of three hours. Between the sessions you are simply on the shop floor, applying what you learned with your customers. From the best sales trainer in the Netherlands 2025. See also all formats of live online sales training.

Does this sound familiar?

• A training day means a gap in the rota.
• Your staff wait until the customer asks for help.
• Add-on sales only happen when the customer asks.
• Every branch works in its own way.

Who would not want every visitor to leave the shop with a good feeling and a full bag?

What you will learn

The training is based on my 12 sales techniques and 11 scientific topics.

Active customer contact

You approach customers without being pushy.

Add-on selling that helps

You offer add-on products that genuinely help the customer.

Turning hesitation around

You help the customer through his hesitation towards a decision.

Applying it on the shop floor

Between the sessions you apply it with real customers. In session 2 we discuss what worked.

How does the online training work?

You take two live sessions of three hours, in Microsoft Teams or Google Meet. No webinar and no recorded video: you are live with me in a virtual training room. You practise, and I correct you directly via camera and microphone. Between the sessions you apply what you learned in your own practice. The training shows its scheduled dates.

What does the training cost?

€495 excl. VAT per person, for two live sessions of three hours. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. All you need is a computer with camera and microphone, and a stable internet connection. After the training you keep practising with the AI Sales e-learning and my digital twin.

Prefer a group in a training room? Choose the classroom retail sales training. Want to train with your whole team? From three people the in-company retail sales training is better value. The training is also available in English, delivered by Kyle, my native English trainer.

What does it deliver?

• Fewer visitors leaving without buying.
• A higher average sale.
• No gap in the rota.

Who is this training for?

• For the sales assistant: You approach customers with confidence and help them choose.
• For the store or branch manager: Staff from different branches train together, with one approach.
• For the owner: More revenue from the same visitors, without closing the shop.
• For HR and learning: No travel or venue to arrange, a fixed price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about the online retail sales training

Who is this training for?

For sales assistants, store managers and owners in shops and showrooms.

Can staff from different branches join together?

Yes. Everyone joins from their own location.

What do I need?

A computer or laptop with camera and microphone, and a stable internet connection.

What is the difference with the classroom retail sales training?

The content is the same. In the classroom you train for one day in a group at one of my 12 locations. Online you take two sessions of three hours from your own desk, and already apply it in between. See the classroom retail sales training.

Still in doubt?

Can you learn to sell in a shop online?

You practise the conversations live, in role-plays via camera. Between the sessions you apply it on the shop floor.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your date. The training shows its scheduled dates.
2. You receive a confirmation with the dates and the link to the sessions.
3. You attend two live sessions of three hours from your own desk, and apply it in between.

Take the first step today

"He goes beyond general strategies and makes you think about how to personalise the techniques in the best way for yourself - making it second nature."
Teresa W., on Google

Does one extra closed deal bring you more than €495 in margin? Then the training has already paid for itself.

See the dates and book your seat. Participants rate my trainings 4.9 on Google.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, dates or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.