Classroom sales training and sales course

Classroom sales training and sales course at 12 locations

Do you learn best by doing, together with other professionals? Then this classroom sales training is for you. A one-day sales course in a small group, at 12 locations across the Netherlands. Delivered by the best sales trainer in the Netherlands 2025.

Do you learn better alone, or together with others?

Do you want to practise live and get direct feedback? Do you want to learn from salespeople in other industries? And do you want a day where everything is arranged for you? Then classroom sales training suits you. You train with up to 8 participants from different organisations. That brings sharp questions and new insights.

The power of live training

I work with the 12 sales techniques and 11 scientific topics. Selling is asking, not telling. On the training day you do three things:

• You practise in role plays and I correct you on the spot.
• You work on your posture, your voice and your intonation.
• You learn from cases in industries other than your own.

Who would not want to walk into every client conversation with confidence?

Choose your classroom training

There are seven variants, each aimed at a sales role. Every training costs €695 excl. VAT per person, venue and lunch included. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card.

Sales masterclass

The complete system in one day, from first contact to close. View the sales masterclass.

Account management

More revenue from existing clients through cross-selling, up-selling and relationship management. View account management training.

Inside sales

Following up quotes, spotting opportunities and turning resistance around. View inside sales training.

Field sales

Control at the table, reaching the decision maker and securing next steps. View field sales training.

Telephone sales and acquisition

Cold calling without hesitation, and staying in control after the first objection. View telephone sales training.

Shop staff

From browsers to buyers in your store or showroom. View retail sales training.

AI Sales Masterclass

The 12 sales techniques combined with AI tools such as ChatGPT and Microsoft Copilot, for prospecting, quotes and closing. View the AI Sales Masterclass.

At 12 locations across the Netherlands

The quality is the same at every location. Choose from Almere, Amsterdam, Breda, The Hague, Eindhoven, Enschede, Groningen, Nijmegen, Rotterdam, Tilburg, Utrecht and Zwolle. The training runs from 09:30 to 16:45 and goes ahead from 2 registrations per location and date.

• Practical: you practise with situations from your own work.
• Fully arranged: venue, lunch, handout, notepad and a mug with all the sales techniques.
• Lasting results: after the training you keep practising with the AI Sales e-learning and my digital twin.

What does this deliver?

For one person it is finally clarity in the conversation. For another, a network of peers and honest feedback. And someone else simply wants one day where everything comes together. What would it mean for you if you closed every closable deal?

Participants rate my trainings 4.9 on Google and 9.2 on Springest. The techniques have proven themselves at more than 400 organisations that have already trained.

Want to train with your whole team? From three people, in-company sales training is better value. Prefer English? Kyle, my native English trainer, also delivers this training in English.

Who is this training for?

• For the salesperson: You learn the complete system in one day and apply it the next.
• For the sales manager: Sending one or two employees? They come back with a system you can roll out across the whole team.
• For the director or owner: What does one missed deal per month cost? Weigh that against €695 per participant.
• For HR and learning: Participants receive a handout and a mug with all the sales techniques. You can pay on invoice, and measure beforehand with the pre-assessment and afterwards with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about classroom sales training

What does classroom sales training cost?

€695 excl. VAT per person. Venue, lunch, handout and notepad are included.

How many participants are in a group?

Up to 8. The training goes ahead from 2 registrations per location and date.

What time does the training start and end?

The training runs from 09:30 to 16:45.

Where is the training held?

At 12 locations across the Netherlands, from Almere to Zwolle and from Groningen to Breda.

Still in doubt?

Will it stick?

Every participant gets a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the AI Sales e-learning and my digital twin.

Is it not too generic?

No. You practise with situations from your own work. I adapt the techniques to your role and your clients.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your training, location and date. Every training shows its scheduled dates.
2. You receive a confirmation with date, location and times.
3. You attend the training. Venue, lunch, hand-out, notepad and a mug with all sales techniques are included.

Take the first step today

"The training was well-structured, highly practical, and filled with useful tips that can be applied immediately."
Stano J., on Google

Does one extra closed deal bring you more than €695 in margin? Then the training has already paid for itself.

See the dates and book your seat in the sales Masterclass. Or choose the training for your role above.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about trainings, dates, locations or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.