Sales book: Verkopen is geen talent by Graham Hulsebos

Sales book: Verkopen is geen talent, the system of the best sales trainer in the Netherlands

Many salespeople believe selling is a talent. That you either have it, or you do not. That belief is the biggest brake on their development. In my book Verkopen is geen talent (Selling is not a talent) I show that selling is a system anyone can learn. I wrote it as the best sales trainer in the Netherlands 2025, after 30 years in sales. The book is written in Dutch.

Why this book?

Most salespeople learn to sell the way people learn to swim without lessons: by being thrown in. They work on gut feeling, have good days and bad days, and never know exactly why. This book gives you no tricks and no scripts to memorise. It gives you a system. A system you can apply with every type of client, at every stage of the sales process.

The common thread through the whole book: selling is asking, not telling. Whoever asks the questions is in control. Who would not want to know why a deal does or does not close?

What you will learn in this book

The philosophy behind the system

Why most salespeople fail, and which beliefs make the difference between selling on gut feeling and selling with a system.

The sales techniques

From the Blackbook technique to Logic Selling: the techniques you use to steer the conversation and let the client reach a decision himself.

DISC as the foundation of every conversation

How to read your client and adapt your conversation to who is sitting across from you.

Closing and retaining

How to close the conversation with a decision, and how satisfied clients become your ambassadors.

Growth is a plan

How to apply the system every day, until it is no longer a conscious choice but second nature.

About the author

I closed my first deal at nineteen. After that I sold in shops, made cold calls and delivered trainings as far as Budapest. Since 2003 I have been training and coaching salespeople. With Graham Hulsebos Verkooptrainingen I have trained more than 2,000 participants from more than 400 organisations. This book is the system I use, on paper.

Who is this book for?

• For the salesperson: Inside sales, field sales or account manager. You learn to sell with a system, instead of on gut feeling.
• For the sales manager: One reference work for your whole team. Everyone speaks the same language.
• For the entrepreneur: Do you sell your own product or service? You learn how to turn more conversations into clients.
• For the starter: You learn the trade from the ground up, without years of working on gut feeling first.

From book to results

Reading a book is not the same as applying a system. Want to practise the techniques, with direct correction? Take a classroom sales training, an in-company sales training for your team, or the AI Sales e-learning with my digital twin. Trainings are also available in English, delivered by Kyle, my native English trainer. See all formats in the overview of my sales trainings.

Frequently asked questions about the book

What is Verkopen is geen talent about?

About selling as a system instead of a talent. The book covers the philosophy, the sales techniques, DISC, closing and growth.

Is the book available in English?

The book is written in Dutch. For English-speaking teams, my trainings are also available in English.

When is the book released?

On 31 October 2026. You can order it now and receive it as soon as it is released.

What format is the book?

A hardcover of 358 pages and an e-book, both in Dutch.

Can I order the book for my whole team?

Yes. Email [email protected] to order for your team.

Pre-order the book

Verkopen is geen talent is released on 31 October 2026. Order now and receive the book as soon as it is released.

Order the hardcover or order the e-book. Want to know where you stand first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the book or my trainings, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.