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Sales training or sales coaching: what do you need and when?

Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...

22 Feb

Best Training Provider

On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...

08 Feb

Graham, how come Google ranks you number 1 as the best sales trainer?

Google's Number 1 Guest on The Sales Podcast<br />
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Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"<br />
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The answer is control within the sales cycle. True s...

04 Feb

Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'

Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...

Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'

02 Dec

Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)

Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...

Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)

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