In-company Sales Training & Customized Sales Training

How much revenue is your team leaving on the table because control in the client conversation is missing?

Do you want your entire sales organisation to grow to a higher level and eliminate chance? As best sales trainer in the Netherlands 2025, I don't work with standard packages. Everything starts with a free commercial intake. Based on this data, I develop a tailor-made sales training that precisely matches the results your organisation needs, delivered at your own location.

Does this sound familiar in your team?

Does your team close every closable deal, or do too many still slip away? Does your team actively steer a conversation towards a decision, or is there still too much telling instead of asking? And does your team know within the first minute what type of client they are dealing with, or do they only find out once the deal is already lost?

The system: 12 techniques, 11 sciences and your sales cycle

During the in-company sales training, we implement the complete system. No vague theory, but techniques that have proven their value at 27 organisations that have already trained. Your team learns exactly which technique to use at each phase of the sales cycle to take control.

• Data-driven intake: I determine the commercial starting point in advance for full customisation
• System implementation: mastery of the 12 techniques and the psychology behind the 11 scientific topics
• Phase-focused training: training step by step through your specific sales cycle, so your team knows which question to ask at which phase
• Lasting retention: anchored via my digital twin in the AI Sales e-learning

Your investment

I work with a transparent, fixed pricing structure. The base rate is 1,875 euros excluding VAT for a group of up to 6 participants. For each additional participant above 6, you pay 312.50 euros per person, up to a maximum of 12 participants per group (3,750 euros total). Customisation is always included: in-depth preparation based on your specific portfolio and market challenges.

Flexible training options

I fully adapt the format to your organisation and schedule. The following formats are available:

• Full training: 6 hours in total, structured as 2 half-day sessions of 3 hours each, one group of up to 12 participants
• Split sessions: session 1 and session 2 do not need to take place on the same day, you can schedule them for example a week apart so your team can apply what they have learned before the second session
• Two groups in one day: two separate groups trained on the same day, each in their own 3-hour session, useful when your team is too large for one group or when you want to train two departments separately
• Combination: two groups each complete a session on day 1, and on day 2 or a week later the second sessions are delivered, for maximum flexibility with larger organisations

Do you have a team of fewer than 6 people? For optimal value, consider the open enrolment classroom training.

Choose the tailored programme for your team

• Field sales training: take control at the negotiation table and defend your margin
• Inside sales training: transform service into proactive cross-selling
• Account management training: manage your portfolio strategically and become the logical partner
• Retail and shop staff training: optimise floor conversion through behavioural analysis
• Acquisition sales training: fill your funnel with precision and confidence
• Masterclass Selling: the complete system in one day, all 12 techniques, 11 scientific topics and the full sales cycle

What does this deliver for your organisation concretely?

For some this means finally having grip on the sales process instead of relying on chance. For others it means a team that knows what to say, regardless of the situation or the client. Someone else simply wants a proven system instead of isolated training days without follow-up. Which of these resonates most with your organisation?

"Sales is not chance, it is a system. Through a thorough intake and training phase by phase through the cycle, I turn your team into a well-functioning sales machine." — Graham Hulsebos

Take the first step today

Ready for a strategic analysis of your team? Start with the free commercial intake, plan your consultation directly, or request a quote directly.

Questions? Graham AI is available 24/7

Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.