Tailored in-company sales training

Tailored in-company sales training and sales course

Do you want your entire sales organisation to speak the same commercial language? With in-company sales training your team gets tailored sales training at your own location, with your own products and clients. Delivered by the best sales trainer in the Netherlands 2025. No standard package. Every programme starts with a free sales intake.

How much revenue is your team leaving on the table?

• Does your team close every closable deal, or are too many quotes left hanging?
• Does your team steer the conversation towards a decision, or does the client set the direction?
• Does your team recognise in time what type of client it is dealing with?

What does it cost you when your team lacks control in every conversation?

The system: 12 sales techniques and 11 scientific topics

During the in-company sales training I implement the complete system. The same 12 sales techniques and 11 scientific topics that have proven their value at more than 400 organisations. I train per phase of your sales cycle.

• Intake: in a free telephone intake I map your market, your clients and your bottlenecks. You receive a written report.
• Tailored: I train with your own cases, quotes and client situations.
• Practice: your team practises and I correct on the spot.
• Lasting results: after the training your team keeps practising with the AI Sales e-learning and my digital twin.

Your investment

The base rate is €1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. Tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Is your team one or two people? Then classroom sales training is better value: €695 excl. VAT per person. From three people, in-company is the better choice.

Flexible training options

I adapt the set-up and the times to your organisation and schedule. The training takes 6 hours.

• One full training day.
• Two sessions of 3 hours, on one day or spread over two days.
• Two groups on one day: one group in the morning, the other in the afternoon.

The in-company training is also available in English, delivered by Kyle, my native English trainer.

Choose the tailored programme for your team

Sales masterclass

The complete system for your whole team, from first contact to close. View the in-company masterclass.

Account management

From supplier to strategic partner, using your own client portfolio. View in-company account management training.

Inside sales

Turning service into sales, using your own quotes and client questions. View in-company inside sales training.

Field sales

Control at the negotiating table, using your own client cases. View in-company field sales training.

Telephone sales and acquisition

Cold calling training with your own call lists and target groups. View in-company cold calling training.

Shop staff

Sales training tailored to your store concept and your customers. View in-company retail sales training.

Does your team work in a specific sector? See sales training by industry. Prefer to train your team at an external venue? Choose dedicated sales training.

What does this deliver for your organisation?

For the director: a grip on the sales process and more revenue from the same leads. For the sales manager: a team that knows which question to ask and what to do with the answer. For the salesperson: confidence in every conversation. Which of these do you recognise most in your organisation?

"Sales is not chance. Sales is a system." Graham Hulsebos

Who is this training for?

• For the salesperson: You train with your own clients and quotes, so you apply everything straight away.
• For the sales manager: Your whole team learns the same approach in one day. At the next team meeting you are already talking about the same techniques.
• For the director or owner: €1,875 excl. VAT for up to 6 people. Weigh that against the value of one missed deal.
• For HR and learning: Tailored through the free intake, a measurement beforehand with the pre-assessment and afterwards with the post-assessment, follow-up through the e-learning and payment on invoice.

Frequently asked questions about in-company sales training

What does in-company sales training cost?

€1,875 excl. VAT for up to 6 participants. Each additional participant costs €312.50 excl. VAT, up to 12. A group of 12 costs €3,750 excl. VAT.

How long does the training take?

6 hours. In one day, in two sessions of 3 hours, or as two groups on one day.

From how many people is in-company worth it?

From three people. For one or two people, classroom sales training is better value.

Do you work with our own cases?

Yes. After the free intake I train with your own products, quotes and client situations.

Still in doubt?

Will it stick?

Every participant gets a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the AI Sales e-learning and my digital twin.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. Advisory call. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. I work with your own products, clients and cases. Every participant gets a hand-out and a mug with all sales techniques.

Take the first step today

"The sales training at our location was truly instructive! Graham is very knowledgeable and knows his stuff. We'll definitely schedule more training sessions with him!"
R van H Trading (translated from Dutch), on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 excl. VAT per salesperson. Does each salesperson close one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Do you decide yourself, or are colleagues involved? I will adapt the call to that.

Already know what you need? Request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the in-company training, prices or planning, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.