Sales Training - Shop Staff In-company (Customised)

Type of training: In-company (on location or online)
Duration: 6 actual lessons (or adapted to your wishes)

Tailor-made sales skills for retail staff

With the Sales Training Shop Staff Incompany your shop team will learn to sell customer-oriented and result-oriented. This training focuses on improving customer interaction, using sales opportunities and increasing customer satisfaction, fully tailored to your shop environment and team.

Content of the training

09:30 - 10:00 | Introduction

• What is Selling in a Retail Environment?
• The 10 Basic Rules of Selling.
• The 6 Guiding Rules.

10:00 - 11:00 | Fundamental skills

• How do you make a strong first impression on customers?
• Customer focus and creating a pleasant shopping experience.
• Structure of a sales conversation in the store.
• Active Listening: How to Discover Your Customer's Needs
• Recognize and use nonverbal cues in face-to-face interactions.

11:00 - 11:15 | Morning break

11:15 - 12:45 | Advice and techniques

• Consultative Selling: How do you guide customers to the right purchase?
• Sales technique ORDER: A structured method for shopping deals.
• Sales Technique Upgrade: How to Convince Customers to Choose More Value?
• Sales Technique Blackbook: Building Trust and Loyalty in the Store.
• Sales technique Logic Selling: Convincing customers with rational arguments.
• The 40 Question Formats: How to Ask Targeted Questions Like “What,” “Why,” and “How”

12:45 - 13:15 | Lunch break

13:15 - 14:15 | Strategic aspects

• Customer journey and in-store purchasing behavior.
• Up- and cross-selling: How do you offer additional products?
• How do you recognize buying moments and take advantage of sales opportunities?
• Increasing customer satisfaction through targeted advice.

14:15 - 14:30 | Lunch break

14:30 - 15:15 | Overcoming Obstacles

• Common Objections in the Store: How to Recognize and Counter Them
• Discovering Buying Motives: What Drives Customers to Buy?
• How do you build trust with returning customers?

3:15 PM - 3:45 PM | Closing skills

• Three powerful closing techniques for retail employees.
• How do you help customers make a purchasing decision?
• How do you create urgency and exclusivity in the sales process?

15:45 - 16:15 | Scientific approach

• Sales Psychology: How to Influence Customer Behavior in a Retail Environment
• Neuromarketing: How do you play on emotion and purchasing behavior?

16:15 - 16:30 | Wrap-up and evaluation

• Reflection on the training and practical applications.
• Certificate of participation.

16:30 - 16:45 | Questions and closing

Why choose this training?

• 100% customization: Content fully tailored to your store environment and products.
• Practical: Your team will learn directly applicable techniques that connect to daily customer interactions.
• Customer Focus: Learn How to Improve Customer Experience and Sell More.
• Results-oriented: Higher customer satisfaction, more turnover and more loyal customers.

Who is this training intended for?

This training is ideal for:

• Retail staff who want to get more out of customer contact.
• Sales teams in the retail sector, from boutiques to large department stores.
• Companies that want to train their employees to seize sales opportunities and increase customer loyalty.

What can you expect?

Practical training tailored to your needs:
This training is fully tailored to the needs of your store team. Think about:

• How do you deal with different types of customers in a retail environment?
• How do you use sales techniques that match your product offering?
• How do you create a pleasant shopping experience that results in higher sales figures?

Direct result:
After this training your store team will have:

• Effective conversation techniques for better customer interactions.
• Confidence in seizing sales opportunities.
• Higher customer satisfaction and more returning customers.

Frequently Asked Questions

Is this training suitable for our store team?
Yes, this training is fully adapted to your store environment, products and customer group.

Can the training be delivered online?
Yes, the training can be delivered both physically on location and online.

How much does an in-company training cost?
The costs depend on the number of participants, location and desired content. Contact us for a free quote.

Ready to take your retail staff to the next level?
Contact us today to discuss your needs and together we will create a customized training that perfectly fits your store team!

" Help the customer to be successful with your products and/or services "
- Graham Hulsebos

10 Benefits of Sales Training

1. Improved Sales Skills : Sales training can improve employees' sales skills, such as communication, negotiation and persuasion.
2. Increased Sales Results : By improving sales skills, employees can improve their sales results, which can lead to increased sales and profitability for the company.
3. Better Customer Relations : Sales training can teach employees how to build better customer relationships through effective communication, customer service, and customer-focused selling methods.
4. Increased customer satisfaction : Through improved customer relations, employees can increase customer satisfaction, which can lead to increased customer loyalty and word-of-mouth advertising.
5. Better product knowledge : Sales training can help employees gain a deeper understanding of the products or services they sell, enabling them to better respond to customer needs and wants.
6. Increased motivation : Sales training can help employees feel more motivated and engaged in their work, which can lead to increased productivity and performance.
7. Improved team dynamics : Sales training can help improve team dynamics by improving communication and collaboration between employees.
8. Improved organizational performance : By improving sales performance and team dynamics, sales training can contribute to improved organizational performance, such as increased sales and profitability.
9. Increased Confidence : Sales training can give employees greater confidence in their sales skills, making them feel more comfortable and confident when selling to customers.
10. Greater competitiveness : Improved sales skills and performance can help companies build a stronger competitive position and compete better with other companies in their industry.

Graham Hulsebos sales training continues

The sales trainings go beyond standard components, because you (or your employee) are trained to be a truly successful salesperson. Not only in theory, but also in practice. Graham Hulsebos goes a step further where other sales trainings stop by applying Blended learning in this interactive training.

During the sales training, everything is taken out of it to be successful as a goal. No one is left behind and each student also receives interim tests. The 8 unique sales techniques are explained in a simple way, so that they can actually be applied in practice. The same day!

Every student of this sales training comes out of the training with more knowledge and this is absolutely reflected in the many very positive reviews (9.0+).

Benefits of Graham Hulsebos Sales Training

• Many eye-openers in the field of sales
• Structure in your sales activities
• More than 20 years of practical experience
• Learn all about the basic and leading rules of selling
• Learn the 8 best sales techniques
• All knowledge can be directly applied in practice
• Personal guidance
• Everything in just 1 day

Who is Graham Hulsebos?

Graham Hulsebos is one of the most expert sales trainers and motivators in the Netherlands. He has been giving sales training to hundreds of students worldwide for over 20 years. With a background in retail and automation, and within various national and international companies, Graham has developed a unique successful formula of consultative selling. This magical formula combines 8 different proven sales techniques.

Selling is truly a profession. The basis for the sales training courses therefore also arose from his own experiences and he himself has also followed many training courses, such as: SPIN Sales Training, Upgrade Sales Pipeline Management, Money Maker 2 Program, Sales Professional Assessment Of Knowledge, Management Training Real Problems, Real Solutions, Blackbook Training, Salescycle, Sales Management Training and CRM Specialist.

In short, a valuable Shop Staff Sales Training for every sales professional and organization.
Register now!