Telephone sales and cold calling training (classroom)

Telephone sales and prospecting: sales training and cold calling course

Do you dread cold calling? Or do you lose control as soon as the client pushes back? In this classroom telephone sales training you learn to call with a plan and keep control, even when the first answer is no. From the best sales trainer in the Netherlands 2025. See also all formats of classroom sales training.

Does this sound familiar?

• You keep putting off calling.
• The conversation stops at the first objection.
• You do not know how to turn an objection into a follow-up question.
• You do not get past the receptionist.

What would it deliver if every no became the start of a conversation?

What you will learn

The training is based on my 12 sales techniques and 11 scientific topics, applied to telephone sales.

Voice and posture

Your posture shapes your voice. You learn to sound convincing, including with the receptionist.

Opening with a good question

With one good question you make a cold call relevant to the client.

Handling objections

An objection becomes a follow-up question, instead of the end of the call.

Booking an appointment

You end the call with a concrete next step.

Why classroom?

You train in a small group of up to 8 participants, with professionals from other organisations. You practise live and I correct you directly. That way you also learn from the cases of others. The training runs from 09:30 to 16:45 at one of my 12 locations across the Netherlands, and goes ahead from 2 registrations. Every training shows its scheduled dates per location.

What does the training cost?

€695 excl. VAT per person, including venue, lunch, hand-out, notepad and a mug with all sales techniques. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. After the training you keep practising with the AI Sales e-learning and my digital twin.

Want to train with your whole team? Choose the in-company telephone sales training. Prefer no travel time? Choose the live online telephone sales training. The training is also available in English, delivered by Kyle, my native English trainer.

What does it deliver?

• You call without hesitation.
• Objections become openings instead of roadblocks.
• A repeatable system, instead of chance.

Who is this training for?

• For the caller: Inside sales, SDR or BDR: you call with a plan and keep control.
• For the sales manager: More calls ending in an appointment, with an approach the whole team shares.
• For the director or owner: A predictable flow of new appointments, instead of depending on chance.
• For HR and learning: One day, a fixed price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about the telephone sales training

Who is this training for?

For inside sales, SDR/BDR, account managers and entrepreneurs who call new clients themselves.

Do I get a call script?

You learn a fixed structure for the call, not a text to read out. That way you keep sounding natural.

What is the difference with the inside sales training?

This training is about calling new clients. The inside sales training is about existing clients and quotes.

Can I also take this online?

Yes. The online telephone sales training consists of two live sessions of three hours.

Still in doubt?

I am just not a phone person.

Calling is not a talent. It is a skill you learn, with a system.

Will it stick?

You get a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the e-learning.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your location and date. The training shows its scheduled dates.
2. You receive a confirmation with date, location and times.
3. You attend the training. Venue, lunch, hand-out, notepad and a mug with all sales techniques are included.

Take the first step today

"While sales training can sometimes be boring and long-winded, Graham's training is fast-paced and interactive."
Joep v.d. S. (translated from Dutch), on Google

Does one extra closed deal bring you more than €695 in margin? Then the training has already paid for itself.

See the dates and book your seat. Participants rate my trainings 4.9 on Google.

Not sure which training fits? Book an advisory call or take the free sales intake test first.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, dates, locations or prices, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.