In-company retail sales training: from browsers to buyers

In-company retail sales training: sales training and sales course for your shop team

Are your shop staff waiting hosts, or active advisers? How many customers walk out without buying? In this in-company training your shop team learns to guide every visitor to the best choice, in your own shop and with your own products. From the best sales trainer in the Netherlands 2025. See also all formats of in-company sales training.

Does this sound familiar in your team?

• Your team waits until the customer asks for help.
• When the customer hesitates, the conversation stops.
• Add-on products are not offered.
• Every team member helps customers in his own way.

Who would not want every visitor to leave the shop with a good feeling and a full bag?

What your team learns

The training is based on my 12 sales techniques and 11 scientific topics, applied to your team's daily practice.

Active conversion

Selling is asking, not telling. Your team uses questions to find out what the customer really wants.

Add-on selling

Your team raises the average sale with add-on products that genuinely help the customer.

Recognising the customer type

Your team recognises within seconds which type of customer walks in.

On your own format

We practise with your own products, customers and shop format.

How does an in-company training work?

I come to your location. Beforehand I tailor the training to your products, clients and cases, through a free telephone intake, of which you receive a written report. We agree the times together. A typical day: arrival at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half day, an evening or two shorter sessions is also possible. Every participant gets a hand-out and a mug with all sales techniques. The training is also available in English, delivered by Kyle, my native English trainer.

Your investment

€1,875 excl. VAT for a group of up to 6 people. Each additional participant costs €312.50 excl. VAT, up to a maximum of 12 people. A group of 12 therefore costs €3,750 excl. VAT. The tailored preparation is included. You pay on invoice.

• Travel costs: €50 excl. VAT per day, anywhere in the Netherlands. Travel costs outside the Netherlands and accommodation costs, such as a hotel or parking, are only charged after consultation with you.
• Half day (up to 3.5 hours): 70% of the day rate. Evening (18:00 to 22:00): a 25% surcharge on the day rate. Saturday: 150% of the day rate.
• Follow-up with the AI Sales e-learning: €147 excl. VAT per participant.
• Measuring results: the pre-assessment measures the level before the training (€195 excl. VAT per person), the post-assessment one month after (€125 excl. VAT per person).

Only one or two people? Then the classroom version is better value: €695 excl. VAT per person. Want to train with your team only, but not at your own location? Choose a dedicated sales training at one of my 12 locations.

What does this deliver for your organisation?

• Fewer visitors leaving without buying.
• A higher average sale through natural add-on selling.
• A team that approaches customers with confidence.

Who is this training for?

• For the sales assistant: You practise on the shop floor where you will stand again tomorrow, with the products you sell.
• For the store or branch manager: Your whole team works with one approach. That makes coaching on the floor easier.
• For the owner: More revenue from the same visitors. You see it straight away at the till.
• For HR and learning: Tailored through the free intake, a fixed group price and payment on invoice. You measure the level beforehand with the pre-assessment and the results with the post-assessment.

Do you decide on this training yourself, or are colleagues involved?

Frequently asked questions about the in-company retail sales training

Do you come to our shop?

Yes. I train in your shop, showroom or another location of your choice.

Do you work with our own products?

Yes. Through the free intake I map your format, product groups and customer types beforehand.

What is the difference with the classroom retail training?

You take the classroom training with staff from other shops. In-company is for your team only, with your own products.

How many participants can join?

Up to 12. For up to 6 participants you pay €1,875 excl. VAT.

Still in doubt?

My customers do not want to be approached.

They do not want to be ambushed. Your team learns the difference: helping sincerely instead of pushing.

Is it not too generic?

No. I prepare every in-company training around your products, your clients and your market. That preparation is included in the price.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after your request?

1. Advisory call and intake. You tell me where your team stands and what it needs to deliver.
2. Tailored quote. You receive a quote with date, number of participants and price. No surprises afterwards.
3. The training. At your location, with your own products, clients and cases.

Take the first step today

"If you're still unsure about which sales training to take, do yourself a favor and book this training with Graham!"
Mitchell v. B. (translated from Dutch), on Google

A group of 12 costs €3,750 excl. VAT. That is €312.50 per staff member. Does each staff member bring in one extra deal with more margin than that? Then the training has paid for itself.

Book an advisory call and I will tailor the training to your team. Participants rate my trainings 4.9 on Google.

Already know what you need? See the in-company retail sales training or request a quote directly. Want to know where your team stands first? Take the free sales intake test.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about the training, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.