Onder de Luifel

At a glance

• Client: Onder de Luifel
• Industry: Business in Leeuwarden
• Training format: Sales Masterclass
• Focus: Control in every customer conversation
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Onder de Luifel: Sales Masterclass in Leeuwarden

Onder de Luifel in Leeuwarden chose the Sales Masterclass: the broad foundation of my method, applicable in every customer conversation.

In the Masterclass, I taught the team how to take control from the first minute, uncover the customer's real need and steer the conversation deliberately towards a decision.

The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Onder de Luifel: a team that steers every conversation deliberately, instead of waiting.
• For their customers: a conversation that starts with their wishes.
• For every business owner: one clear sales approach makes the difference between hoping and steering.

Do you want this for your team too?

Do you also want your team to steer every conversation deliberately towards a decision? Who would not want every customer conversation to run deliberately and by system?

The approach at Onder de Luifel fits the in-company Sales Masterclass or classroom Sales Masterclass. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.