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Sales Training - Sales Training Telephone Sales & Acquisition Classroom

Classroom-based telephone sales acquisition training for inside sales representatives, SDR/BDR, and account managers. Practical, results-oriented, and immediately applicable.

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1 Sales training

1 Sales training

Does your team dread cold calling, or do you lose control the moment resistance shows up?

Phone acquisition is a top-level sport. At my 11 locations across the Netherlands, I teach you how to stay in control of every conversation during this in-person sales training, even when the first reaction is negative. As best sales trainer in the Netherlands 2025, I help you turn fear of rejection into a system that works.

Does this sound familiar to you or your team?

Does cold calling feel like something to dread, or like a conversation you have technically under control? Does a call stall at the first objection, or do you know exactly how to turn that objection into a follow-up question? And do you get past the gatekeeper with a fixed script, or do you know how to get past that hurdle with genuine conviction?

The value of physical training for telephone sales

During this classroom sales training, we practise the 12 sales techniques and 11 scientific topics live. The physical group dynamic creates a learning curve that's hard to match online, an approach that has proven its value at 27 organisations that have already trained.

  • Voice and posture: you learn how your posture affects your intonation, even though the client can't see you, and how to get past the gatekeeper with genuine conviction
  • Real-time coaching: we practise your scripts face to face, I hear every hesitation and correct your technique on the spot
  • Turning resistance around: you discover how to turn objections directly into a follow-up question instead of a dead end
  • Lasting sharpness: the physical training is the starting point; the e-learning keeps your technique at the right level afterwards

What it costs and how it works

The training costs 695 euros per person, including location and lunch, and runs from 2 registrations. Whether you participate individually or choose a tailored in-company variant for the whole team, every training starts with a free commercial intake to map your specific challenges.

Lasting retention

The training day is the start. After that, you keep your edge through the AI Sales e-learning with my digital twin.

What does this deliver for you concretely?

For some this means finally picking up the phone without hesitation. For others it means a shorter sales cycle because objections stop being roadblocks and start being openings. Someone else simply wants to rely less on luck and more on a repeatable system. Which of these resonates most with you?

Take the first step today

Want cold calling to finally become a strength instead of a hurdle? Take the free commercial intakeplan your consultation directly, or request a quote directly and choose your location.

Questions? Graham AI is available 24/7

Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.

30+ Years

Expertise in sales psychology and results-oriented methodology.

2.000+

Sales professionals trained to a measurably higher level.

400+

Helping organizations achieve structural revenue growth and returns.

4.9 ★ + 9,2 ★

Winner: Best sales trainer in the Netherlands (Google & Springest reviews).

Over 400 organizations have gone before you.

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Sales Insights: Learn from 30 years of sales experience

Read my latest insights on selling, sales, and commercial results.

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