Sales Training – Classroom Sales Training

Do you learn better individually, or together with others in a group?

My classroom trainings are for professionals who want a physical, interactive training day instead of a screen session. At 11 locations across the Netherlands, I teach you face-to-face how to apply sales science. As best sales trainer in the Netherlands 2025, I build a technical system together with you, based on asking questions rather than telling.

Does this sound familiar to you?

Do you learn better when you can practise live and get direct feedback, or does an online session work just as well for you? Do you find it valuable to learn from the experiences of other participants from different industries? And do you want a training that is fully arranged, including location and lunch, so you can focus purely on the content?

The power of live training

During these training days we work with the 12 sales techniques and 11 scientific topics. Physical presence creates a dynamic that is harder to achieve online.

• Direct practice and correction: in a group of like-minded professionals, we practise role plays. I see every hesitation and correct on the spot, so the technique sticks
• Posture and voice: you learn live how to use your body language and voice to take control from the first contact, techniques proven at 27 organisations that have already trained
• Learning from others: the cases of other participants from different industries directly broaden your own commercial perspective

Choose your classroom training

I offer classroom training in six formats, each tailored to a specific sales role, for 695 euros per person including location and lunch:

• Masterclass Selling: the complete system, all 12 sales techniques, 11 scientific topics and the full sales cycle in one day
• Account management: relationship-driven selling, portfolio management and deepening existing client relationships
• Inside sales: telephone control, converting inbound leads into deals and cross-selling from the inside sales function
• Field sales: face-to-face sales techniques, DISC communication and closing at the client's location
• Telephone sales and acquisition: cold acquisition, objection handling and closing appointments by phone
• Shop staff: customer approach, upselling and creating a buying experience that drives higher conversion in store

A system at your location

Whether you choose Amsterdam, Utrecht, Eindhoven or one of the other 8 locations, the quality stays the same everywhere. We leave nothing to chance.

• Practice-oriented: we train with your own portfolio and the objections you encounter every day
• Lasting retention: the training day is the start, after that you maintain your edge through the AI Sales e-learning with my digital twin
• Fully arranged: a well-organised day at a pleasant location, including lunch, so you only need to focus on the content

What does this deliver for you concretely?

For some this means finally knowing what to say at every phase of a sales conversation. For others it means a network of peers and direct feedback on their own approach. Someone else simply wants a day where everything is arranged and the focus can be fully on learning. Which of these resonates most with you?

The training runs from 2 registrations per location and date.

Take the first step today

Ready to take control of your sales conversations? Take the free commercial intake, plan your consultation directly, or request a quote directly and choose your location.

Questions? Graham AI is available 24/7

Do you have a question about the classroom training, the locations or the programme content? Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.