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Store Staff Training Classroom

Store Staff Training Classroom

€ 499,00 € 603,79 Incl. tax

Read the full course content, specifications, reviews, available dates and location and then book your sales training immediately online. Showroom and Shop Sales Conversation.

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  • Buy 2 for €474,05 each and save 5%
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  • De Beste verkooptechnieken
  • Leer eindelijk echt verkopen
  • Met praktijkvoorbeelden
  • Inclusief Certificaat van Deelname
  • Op locatie of online

Sales Training Store Staff Classroom

Type of training : Classical
Language : Dutch or English
Training duration : 6 hours (morning + afternoon)


  • Telephone intake
  • 6 Guiding Principles of Selling
  • 10 basic rules of selling
  • 8 sales techniques
  • 5 steps of consultative selling
  • 9 scientifically proven behaviors of people that help with sales
  • Best practice (bonus): Learning sales pitch
  • Role playing (if desired)
  • GHV Course Material
  • Training handout (PDF)
  • Online evaluation
  • Includes Certificate of Participation

For whom

Suitable for anyone who really wants to learn how to sell in a retail environment and speaks the Dutch or English language.


After booking and following the Sales Training Shop Staff, you will have an extensive super skillset with which you will noticeably increase your commercial performance. You will learn to sell more qualitatively, more effectively and more easily in a store environment. This sales knowledge gives you a lot of insight, which leads to a working method that is very pleasant for all parties.

The training specifically addresses the unique challenges of selling in a retail environment. You will learn how to effectively greet customers, analyze their needs, and present products in an attractive manner. Attention is also paid to creating a positive shopping experience, handling customer concerns, and increasing customer satisfaction and loyalty. This training offers many practical examples to immediately apply what you have learned in the workplace.

In addition, you will learn to build a magical relationship with your customer by asking the right opening questions and immediately recognizing and closing all sales opportunities. You will learn to create more structure and gain control over the conversation, making it clear to your customer that it is more profitable to use your products or services. With the right atmosphere in the conversation, you motivate your customer to make one or more purchases. You'll also learn what stage your customer is at before making a purchase and many of the scientific behaviors of people that help sell.

Finally, Graham Hulsebos teaches you the skills to actually close the deal, purchase or order with a unique combination of all learned sales techniques in an advisory, controlled and profitable manner.

What other components does sales training contain?

With each Store Personnel Sales Training you will learn proven sales techniques as well as many standard components, including:

  • Difference between cold and warm acquisition
  • Building effective sales conversations
  • Close deals successfully
  • Up-selling & Cross-selling
  • Present products powerfully
  • Acquire new customers
  • Getting commitment from customers
  • Establish unique selling points (USPs).
  • Reverse objections
  • Improve listening skills
  • Dealing with rejection
  • Relationship management with customers

" Help the customer to be successful with your products and/or services "
- Graham Hulsebos

10 benefits of sales training

  1. Improved sales skills : Sales training can improve employees' sales skills, such as communication, negotiation and persuasion.
  2. Higher sales results : By improving sales skills, employees can improve their sales results, which can lead to higher sales and profitability for the company.
  3. Better customer relationships : Sales training can teach employees how to build better customer relationships through effective communication, customer service and customer-centric sales methods.
  4. Increased customer satisfaction : Through better customer relationships, employees can increase customer satisfaction, which can lead to higher customer loyalty and word-of-mouth referrals.
  5. Better product knowledge : Sales training can help employees gain a deeper understanding of the products or services they sell, allowing them to better respond to customer needs and wants.
  6. Increased motivation : Sales training can help employees feel more motivated and engaged in their work, which can lead to higher productivity and performance.
  7. Improved team dynamics : Sales training can contribute to better team dynamics by improving communication and collaboration between employees.
  8. Better organizational performance : By improving sales performance and team dynamics, sales training can contribute to better organizational performance, such as higher sales and profitability.
  9. Increased Confidence : Sales training can make employees more confident in their sales skills, making them feel more comfortable and confident when selling to customers.
  10. Greater competitiveness : Through better sales skills and performance, companies can build a stronger competitive position and compete better with other companies in their industry.

Graham Hulsebos sales training goes further

The sales training goes beyond standard components, because you (or your employee) are trained to become a truly successful salesperson. Not only in theory, but also in practice. Graham Hulsebos goes a step further where other sales training stops by applying Blended learning in this interactive training.

During the sales training, everything is done to achieve the goal of success. No one is left behind and every student also receives interim tests. The 8 unique sales techniques are explained in a simple manner, so that they can actually be applied in practice. The same day!

Every student of this sales training comes out of the training with more knowledge and this is absolutely reflected in the many very positive reviews (9.0+).

Benefits of Graham Hulsebos Sales Trainings

  • Many eye-openers in the field of sales
  • Structure in your sales activities
  • More than 20 years of practical experience
  • Learn all about the basic and guiding rules of selling
  • Learn the 8 best sales techniques
  • All knowledge directly applicable in practice
  • Personal assistance
  • Everything in just 1 day

Who is Graham Hulsebos?

Graham Hulsebos is one of the most expert sales trainers and motivators in the Netherlands. He has been providing sales training to hundreds of students worldwide for more than 20 years. With a background in retail and automation, and within various national and international companies, Graham has developed a uniquely successful formula of consultative selling. This magical formula combines 8 different proven sales techniques.

Selling is really a profession. The basis for the sales training is therefore also based on his own experiences and he has also followed many training courses, such as: SPIN Sales Training, Upgrade Sales Pipeline Management, Money Maker 2 Program, Sales Professional Assessment Of Knowledge, Management Training Real Problems, Real Solutions , Blackbook Training, Salescycle, Sales Management Training and CRM Specialist.

In short, a valuable Shop Staff Sales training for every sales professional and organization.
Register immediately!

Download the sales brochure of Graham Hulsebos Sales Trainings here

Type of training Classroom on location
Locations Almere, Amsterdam, Breda, Den Haag, Groningen, Eindhoven, Nijmegen, Rotterdam, Tilburg, Utrecht, en Zwolle.
Language English
Training timetables Morning session: 09:30 a.m. to 12:45 p.m. Afternoon session: 1:30 p.m. to 4:45 p.m.
Study Load Total duration: 6 hours
Parking costs Free
Course material Each student will receive a notepad and pen at the start.
Lunch Lunch break from 12:45pm to 1:30pm (possibility of lunch arrangement by arrangement).
Reference material Each trainee will receive a Hand-Out by e-mail in pdf format after the training.
Evaluation Yes, online post-training evaluation.
Certification Participants will receive a Certificate of Participation in pdf format.
10/10 (5 Reviews)

    "Het is een fijne & interessante training. De 8 verkooptechnieken die uitgelegd worden waren goed op maat gemaakt voor de omgeving waar ik in werk, wat het erg interessant maakt, en makkelijk om te volgen."

    Siebe van Hoek - WestCord Hotel Delft on 27 Jan 2022

    "Om een verkoopgesprek te kunnen closen, is het bijna niet meer mogelijk om geen sales techniek te gebruiken. Alle andere verkooptechnieken sluiten erg aan op onze nieuwe werkwijze. Ik ben ervan overtuigd dat we door middel van deze training een grote stap hebben gemaakt binnen ons bedrijf. Tot slot ben ik van mening dat het erg professioneel is als iedereen dezelfde werkwijze hanteert, dit bevordert de interne communicatie."

    Bruce Gier on 21 Mar 2018

    "Verteld het met veel energie en passie is duidelijk en weet waar die over praat"

    Mark Roeters on 21 Mar 2018

    "Ik was erg benieuwd, had geen idee wat ik kon verwachtingen. De cursus was erg leerzaam, persoonlijk en interessant. Wil het zeker toe gaan passen en hoop dat het ook bij mij aan slaat en dat ik effecten mag ervaren!"

    Lotte Verstegen on 21 Mar 2018

    "Super training, veel geleerd en enthousiast gegeven! De praktijk zal leren hoe het zich ontwikkelt."

    Dennis Verpaalen on 21 Mar 2018

Graham Hulsebos Sales en Verkooptrainingen Genomineerd voor 'Beste Opleider van Nederland'

Graham Hulsebos Verkooptrainingen is trots genomineerd te zijn voor de titel 'Beste Opleider van Nederland' door Springest, een onderdeel van Archipel. Deze erkenning bevestigt onze kwaliteit en toewijding. Hartelijk dank aan al onze cursisten.


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Springest: 9.1 - Edubookers 8.9

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