Virtual masterclass: store staff & floor efficiency (live training)

Will you stop passively 'helping' customers and start technically converting every visitor via my live virtual store staff training?

This sales training for retail staff is a razor-sharp live intervention for a maximum of 8 professionals. I transform your team from passive advisors into active salespeople who take charge on the shop floor. In two three-hour sessions, as your sales trainer, I implement the technique to immediately increase conversion and average transaction value. No hospitality without a return, but profitable mastery.

Your first step: the strategic store intake (free & included)

Immediately after registration for this sales training, the personal intake follows. This takes place before the first session and is the only way to technically guarantee floor efficiency:

• Customization and assurance: We lay the foundation based on your specific product groups and customer types.
• Focus definition: From the very first minute, the training is 100% focused on plugging the commercial leaks on your shop floor.

Session 1: the 60-second directing & the upgrade (3 hours)

In the first three hours, we ram the laws of retail sales science into your DNA.

• The 60-second authority: How to technically 'read' the customer immediately upon entry and take control of the purchasing process.
• The ORDER model in the workplace: Quickly qualifying buying willingness without wasting time on 'viewers'.
• The upgrade technique: How to technically maximize upsells and margin on every item.
• Scientific triggers: The first 4 of the 11 scientific topics to immediately command favorability and a 'yes'.
• Razor-sharp tips & tricks: Instantly applicable opening lines that immediately break the 'I'm just looking' wall.

Session 2: Logic selling & the final closing (3 hours)

In the second session, we expand the system of this sales training to the hard closing at the checkout.

• Logic selling in retail: The art of razor-sharp questioning that convinces the customer of the best solution.
• The remaining techniques & science: We complete the 12 sales techniques and 11 scientific topics for the physical store environment.
• Handling objections at the shelf: How to technically dissect price or doubtful objections and convert them directly into a sale.
• The 3 closing skills: The surgical intervention to definitively capitalize on the decision on the floor.
• The final blackbook strategy: 10 extra tricks for indestructible conversion in your store.

Assurance & your certificate

• Guarantee of results: The store staff implements the techniques from session 1 directly on the floor between the two sessions.
• Digital Twin (optional): For €297, you activate 24/7 access to the complete online system for retail sales.
• Graham Hulsebos Certificate: Upon completion of this sales training, every participant will receive the official Graham Hulsebos Certificate of Participation.