My strategic partnership with Tungaloy: Structural growth through technology and AI
At Tungaloy, a global player in metalworking, I lead a multi-year program in which I train the four account managers quarterly. This isn't a one-time session, but a phased sales training program where we hone every step in the sales cycle. We systematically build the team's commercial strength, ensuring the 12 techniques are truly embedded in the organization's DNA.
A crucial part of this sales training is the integration with their CRM system. We train account managers to capture information much more effectively during the sales cycle. This creates a wealth of data that we then load into AI applications. By intelligently deploying AI, we can predict customer needs more quickly and automate communication without sacrificing personal control.
The goal of this intensive sales training is clear: more customers and higher revenue through the combination of human persuasiveness and technological efficiency. With this structured approach, Tungaloy demonstrates that a modern sales organization wins through continuous training and smart data analysis.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
4.9 ★ + 9,2 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
Over 400 organizations have gone before you.
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Sales Insights: Learn from 30 years of sales experience
Read my latest insights on selling, sales, and commercial results.
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Sales Insights
Sales training or sales coaching: what do you need and when?
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?
Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Sales Insights
Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Sales Insights
Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Sales Insights
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)