Zalmhuys-Group

At a glance

• Client: Zalmhuys-Group
• Industry: International fish wholesale
• Training format: In-company, invited back five times
• Focus: Telephone sales during rapid growth
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

My journey at Zalmhuys Group: Directing telephone sales and hypergrowth

The Zalmhuys Group is one of the finest examples of how strategic sales training can contribute to explosive business growth. I've now been asked back five times to train their teams. Since our first collaboration, the organization has grown from approximately 50 to over 300 employees. As a long-term partner, I'm supporting the Zalmhuys Group in their rapid expansion, focusing on perfecting their telesales strategy .

In the dynamic world of international fish wholesale, the real work often takes place on the phone. Using my 12 techniques, I taught the teams how to take control of every call. We trained in overcoming resistance, recognizing buying signals remotely, and using the 11 scientific topics to immediately gain the trust factor. This targeted sales training transformed the employees from order takers into proactive advisors who work the market with authority and speed.

What this delivers

• For Zalmhuys Group: new employees who quickly sell at the same level as the established team.
• For their customers: a fixed contact on the phone who knows their ordering pattern.
• For wholesale: in a fast market, the phone is the most important sales channel.

Do you want this for your team too?

Does the real work in your company also happen on the phone? Then the first minute of the call determines the result. Who would not want every customer conversation to run deliberately and by system?

The approach at Zalmhuys-Group fits the in-company telephone sales and acquisition training or sales training for wholesale and distribution. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.