Referentie Lycamobile

My journey at Lycamobile: Directing in the Field Service

At Lycamobile, a global telecom player, the field sales force is the crucial link between the brand and the retailer. I've trained field sales representatives to approach the market with greater authority and persuasiveness. Their challenge isn't just to get Lyca products on the shelves, but to encourage retailers to actively upsell and cross-sell.

During this intensive sales training, we applied the 12 techniques to B2B counter conversations. We trained on how to take control of the retailer: how do you ensure they not only buy your products but also understand how to generate more revenue by offering multiple Lyca subscriptions to their own customers? By applying the 11 scientific topics, field salespeople learn how to gain goodwill and transform the retailer into an active ambassador.

The result of this sales training is a field sales force that hits the road with more confidence and strategy. They don't sell SIM cards; they sell returns to the retailer.