About Graham Hulsebos – Sales Trainer & Consultative Selling Expert

Graham Hulsebos: The Director Behind Your Commercial Success

My name is Graham Hulsebos. For over 30 years, I have lived and breathed the sales profession — from the high-energy dynamics of the shop floor to strategic sales management at the executive level. My methodology, based on 12 proven techniques and deep behavioral psychology, has granted me ultimate control over my own life. Today, I divide my time between my residences in Almere (The Netherlands) and Thailand.

To guarantee the highest quality and structural reinforcement, I operate with a strict bi-annual planning cycle. Most of the year, I am physically present in the Netherlands to train organizations and commercial teams that refuse to settle for mediocrity and demand razor-sharp results in the training room.

Do you ever wonder why some sales professionals close deals effortlessly while others get stuck on objections? Since 2015, I have helped commercial teams solve this puzzle through training programs that focus on deep customer psychology, advanced communication techniques, and the power of AI.

A Peek Behind the Scenes: Sales, Psychology & Control

Coming soon: I will take you on an exclusive video journey through my world — from the focus in Thailand to the action in the Netherlands — demonstrating how "Selling is Asking" is the key to taking control, anywhere in the world.

My philosophy is the core of every sales training I provide: "Selling is Asking, Not Telling." Salespeople who take control by listening instead of broadcasting not only build stronger relationships but also increase their direct ROI. More than 2,000 professionals from over 400 organizations have successfully integrated this approach through my sales training programs.

Why Organizations Choose My Approach: Is Your Team Asking the Right Questions?

Many training days provide a temporary energy boost, but the knowledge evaporates as soon as the daily routine takes over. Do you recognize that your team falls back into old habits after just one week? This is precisely why I work with a methodology designed for lasting behavioral change and measurable growth.

The Learning Circle – 5 Phases for Guaranteed Commercial Growth

Success in sales is not a coincidence; it is a process. My structured learning circle ensures that every sales training is an investment that pays for itself:

1. Intake & Analysis: We measure the current situation. Where are the blind spots in your commercial process? Start here with the Commercial Intake.
2. Tailor-made Training (Classroom, In-company, or Online): Whether it’s a classroom sales training, an in-company trajectory, or an interactive virtual online sales training; the content is always 100% aligned with your daily practice.
3. Reinforcement & Innovation: Repetition is key. In addition to e-learning modules, I offer the unique option to train with my digital twin avatar within the e-learning environment.
4. Support & Visual Anchoring: For lasting behavioral change, we combine training with powerful tools. Use the exclusive sales posters as visual triggers and deepen your knowledge with my specialized sales e-books.
5. Evaluation & ROI: We measure progress. How much has the conversion actually increased since the start? We adjust where necessary for continuous results.

What Decision Makers Say About the Graham Hulsebos Method

Executives and HR managers choose me because I implement a system that makes an impact both on-site and through online sales training. My nomination for Best Trainer in the Netherlands (Springest/Archipel) confirms that this in-depth approach works.

"Finally, a trainer who understands that sales is about psychology and asking the right questions, whether physically or virtually."

"The combination of online training, e-books, the digital twin avatar, and sales posters on the department ensures unprecedented anchoring."

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Do you want to discover how my learning method permanently strengthens your commercial results?

Yes, I'll take control and schedule my free consultation »