My international journey at Eastmen: Recruitment on both sides
Eastmen is a prime example of how complex and dynamic the world of international staffing is. I've been providing sales training and development for this organization for years, working towards a dual goal: retaining Dutch clients and attracting the right professionals.
In the Netherlands, I trained the teams in Dutch on acquisition and relationship management. To boost my international reach, I traveled to Budapest to deliver an intensive English-language sales training course . Recruiters from various Eastern European countries gathered there to master my 12 techniques and 11 scientific topics in a single day.
The challenge in Budapest was to teach professionals from diverse backgrounds to speak a common commercial language. Whether you're convincing a client in the Netherlands or a professional abroad, the psychology of directing remains the same. The fact that the management of Eastmen has become ambassadors for my method and I'm able to train these international groups is, for me, the ultimate proof that my approach delivers boundless results.
30+ Jaar
Expertise in salespsychologie en resultaatgerichte methodiek.
2.000+
Salesprofessionals getraind naar een meetbaar hoger niveau.
400+
Organisaties geholpen aan structurele omzetgroei en rendement.
9,6 ★ + 5.0 ★
Winnaar: Beste Verkooptrainer van NL (Google & Springest reviews).
Blog
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Blog
Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Blog
Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
Blog
Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)
Blog
AI in Sales: How AI Literacy Makes Your Sales Team More Productive
Sales is changing rapidly. Discover how AI literacy can help your sales team work smarter, faster, and more customer-focused – from CRM updates to client meetings.
Read: AI in Sales: How AI Literacy Makes Your Sales Team More ProductiveReferences
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