Eastmen

At a glance

• Client: Eastmen
• Industry: International secondment and recruitment
• Training format: Multi-year, in the Netherlands and in Budapest (in English)
• Focus: Retaining clients and persuading professionals
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

My international journey at Eastmen: Recruitment on both sides

Eastmen is a prime example of how complex and dynamic the world of international staffing is. I've been providing sales training and development for this organization for years, working towards a dual goal: retaining Dutch clients and attracting the right professionals.

In the Netherlands, I trained the teams in Dutch on acquisition and relationship management. To boost my international reach, I traveled to Budapest to deliver an intensive English-language sales training course . Recruiters from various Eastern European countries gathered there to master my 12 techniques and 11 scientific topics in a single day.

The challenge in Budapest was to teach professionals from diverse backgrounds to speak a common commercial language. Whether you're convincing a client in the Netherlands or a professional abroad, the psychology of directing remains the same. The fact that the management of Eastmen has become ambassadors for my method and I'm able to train these international groups is, for me, the ultimate proof that my approach delivers boundless results.

What this delivers

• For Eastmen: stronger relationships with clients and more professionals placed.
• For their clients: a partner who understands exactly which staff they need.
• For secondment: you sell on two sides, and on both sides whoever asks the best questions wins.

Do you want this for your team too?

Does your team also work internationally or in several languages? All trainings are also available in English, with the same method. Who would not want every customer conversation to run deliberately and by system?

The approach at Eastmen fits the in-company telephone sales and acquisition training or in-company Sales Masterclass. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.