Referentie Tungaloy

My strategic partnership with Tungaloy: Structural growth through technology and AI

At Tungaloy, a global player in metalworking, I lead a multi-year program in which I train the four account managers quarterly. This isn't a one-time session, but a phased sales training program where we hone every step in the sales cycle. We systematically build the team's commercial strength, ensuring the 12 techniques are truly embedded in the organization's DNA.

A crucial part of this sales training is the integration with their CRM system. We train account managers to capture information much more effectively during the sales cycle. This creates a wealth of data that we then load into AI applications. By intelligently deploying AI, we can predict customer needs more quickly and automate communication without sacrificing personal control.

The goal of this intensive sales training is clear: more customers and higher revenue through the combination of human persuasiveness and technological efficiency. With this structured approach, Tungaloy demonstrates that a modern sales organization wins through continuous training and smart data analysis.