Sales Training & AI Sales at Schréder | Graham Hulsebos
At Schréder, a global leader in smart outdoor lighting, we took a unique step in sales training . The morning focused on the basics: honing my razor-sharp sales techniques. How do you maintain control in complex B2B processes and ensure that technical specifications translate into psychological value for the customer?
The afternoon, however, was the real game-changer. We immediately integrated these sales techniques into AI tools like Microsoft Copilot and ChatGPT . I taught the team how to load my method into AI, allowing them to communicate incredibly quickly and efficiently. Whether it's writing compelling proposals or preparing for meetings: by feeding AI with the right sales knowledge, the team now works much faster without sacrificing quality.
This combination of sales training and AI implementation ensures that Schréder is not only technically advanced but also commercially cutting-edge. The result is a team that takes control both at the table and behind the computer.
30+ Jaar
Expertise in salespsychologie en resultaatgerichte methodiek.
2.000+
Salesprofessionals getraind naar een meetbaar hoger niveau.
400+
Organisaties geholpen aan structurele omzetgroei en rendement.
9,6 ★ + 5.0 ★
Winnaar: Beste Verkooptrainer van NL (Google & Springest reviews).
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Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
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Graham, how come Google ranks you number 1 as the best sales trainer?
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Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
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