Schréder

At a glance

• Client: Schréder
• Industry: Smart outdoor lighting, B2B
• Training format: In-company: sales techniques and AI
• Focus: Translating technology into value, AI in the sales process
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Sales Training & AI Sales at Schréder | Graham Hulsebos

At Schréder, a global leader in smart outdoor lighting, we took a unique step in sales training . The morning focused on the basics: honing my razor-sharp sales techniques. How do you maintain control in complex B2B processes and ensure that technical specifications translate into psychological value for the customer?

The afternoon, however, was the real game-changer. We immediately integrated these sales techniques into AI tools like Microsoft Copilot and ChatGPT . I taught the team how to load my method into AI, allowing them to communicate incredibly quickly and efficiently. Whether it's writing compelling proposals or preparing for meetings: by feeding AI with the right sales knowledge, the team now works much faster without sacrificing quality.

This combination of sales training and AI implementation ensures that Schréder is not only technically advanced but also commercially cutting-edge. The result is a team that takes control both at the table and behind the computer.

What this delivers

• For Schréder: salespeople who work faster and sharper, because the method is built into their AI tools.
• For their customers: municipalities and developers get a story about value, not just specifications.
• For technical B2B: long processes require control, and AI makes every step more efficient.

Do you want this for your team too?

Do you want to combine sales technique and AI, as Schréder did? Then your team gets the method and the tools to apply it every day. Who would not want every customer conversation to run deliberately and by system?

The approach at Schréder fits the AI Sales e-learning, in-company sales training or sales training for technology and industry. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.