Sales training and sales courses

Sales training and sales courses for you and your team

Looking for sales training or a sales course that delivers results straight away? You will find every format here. For salespeople, account managers, sales managers and directors. From 1-on-1 coaching to a training for your whole team. Take control with the best sales trainer in the Netherlands 2025.

Selling with a system instead of gut feeling

As a salesperson, do you want to close every deal that can be closed? Or, as a sales manager or director, do you want your whole team to speak one commercial language? I do not teach tricks. I work with a fixed system of 12 sales techniques and 11 scientific topics. Sales is a science, not chance. Selling is asking, not telling.

Every programme starts with the free sales intake test. You learn where you stand today, and I learn where the training should focus.

Does this sound familiar?

• Quotes are left on the table that you should have closed.
• The conversation flows, but the client sets the direction.
• You talk a lot about your product and ask few questions.
• When a client says "let me think about it", you do not know what to say.

Who would not want to close every closable deal? If any of these sounds familiar, there is revenue on the table that you are leaving behind.

Choose your training format

I offer my sales training in six formats. All prices exclude VAT. You pay on invoice. Paying privately? You can also pay directly, via Klarna, in 3 instalments or by credit card. English-language trainings are delivered by Kyle, my native English trainer.

Classroom sales training

A sales course in a small group of up to 8 participants, at 12 locations across the Netherlands. €695 excl. VAT per person, lunch included. Runs from 2 registrations. View classroom sales training.

In-company sales training

Tailored sales training at your own location, with your own products and clients. €1,875 excl. VAT for up to 6 participants, €3,750 excl. VAT for up to 12 participants. View in-company sales training.

Dedicated sales training

Your team only, at one of my 12 locations. I arrange the venue and lunch. From €2,175 excl. VAT for up to 6 participants. View dedicated sales training.

Live online sales training

Two live sessions of three hours, from your own desk. I correct you directly via camera and microphone. €495 excl. VAT per person. View online sales training.

Individual 1-on-1 coaching

Sales coaching on your own clients and goals. Two online sessions of three hours for €995 excl. VAT. View 1-on-1 coaching.

AI Sales e-learning

An online sales course at your own pace, with my digital twin. 365 days of access. View the e-learning.

Looking for training for your sector? See sales training by industry or the Consultative Selling Training. Want to measure your team's level before and after the training? Use the pre-assessment before and the post-assessment after the training.

What you will master

• Taking control of every sales conversation, from first contact to close.
• Asking the right question, and knowing what to do with every answer.
• More revenue from existing clients through cross-selling and up-selling.
• Adapting your communication to the type of client in front of you.
• Turning objections around without giving a discount.

These techniques have proven their value at more than 400 organisations that have already trained. After the training, the AI Sales e-learning helps you keep it up.

What does this deliver?

For one person it means finally getting a grip on the conversation. For another, certainty at the moment the client hesitates. And for the sales manager, a team that works with one proven system. What would it mean for you if your team closed every closable deal?

Since 2003 I have trained more than 2,000 sales professionals. Participants rate my trainings 4.9 on Google and 9.2 on Springest.

Who is this training for?

• For the salesperson: You learn to sell with a system instead of gut feeling, in the format that suits you.
• For the sales manager: Your team speaks one commercial language, and you manage one approach.
• For the director or owner: More revenue from the same leads. What does one missed deal per month cost your company?
• For HR and learning: A measurement beforehand with the pre-assessment and afterwards with the post-assessment, follow-up through the e-learning, a certificate and payment on invoice.

Are you taking the training yourself, or looking for a solution for your team?

Frequently asked questions about sales training

What does sales training cost?

Classroom sales training costs €695 per person, online €495 and 1-on-1 coaching €995. In-company training costs €1,875 for up to 6 participants. All prices exclude VAT.

Which format suits me?

For one or two people, choose classroom, online or 1-on-1 coaching. From three people, in-company or dedicated is better value.

How do I measure what the training delivers?

With the pre-assessment you measure your team's level before the training. With the post-assessment you measure the results one month after.

Is the training available in English?

Yes. Kyle, my native English trainer, delivers every format in English.

Still in doubt?

Will it stick?

Every participant gets a hand-out as a reference and a mug with all sales techniques. After the training you keep practising with the AI Sales e-learning and my digital twin.

Is it not too generic?

No. You practise with situations from your own work. I adapt the techniques to your role and your clients.

Is it worth the investment?

Do the maths yourself. Below you can see when the training pays for itself.

What happens after you sign up?

1. You choose your training format. Not sure? In a short advisory call I help you decide what fits.
2. You receive a confirmation or a quote with date, location and price.
3. You attend the training. Hand-out and a mug with all sales techniques are included.

Take the first step today

"If you're still unsure about which sales training to take, do yourself a favor and book this training with Graham!"
Mitchell v. B. (translated from Dutch), on Google

Does one extra closed deal bring you more than €695 in margin? Then a classroom training has already paid for itself.

Book an advisory call and find out which training suits you or your team.

Want to know where you stand first? Take the free sales intake test. Already know what you need? You can also request a quote directly.

Questions? Sophie is available 24/7

See the icon at the bottom right? That is Sophie, my digital assistant. Ask her about trainings, prices or the right approach for your team, and get an answer right away. Prefer to talk in person? Call +31 36 2340501, email [email protected] or read the frequently asked questions.