In-company sales training masterclass: is your team already reaching the top 5% of the market?

Does your team have scattered sales skills, or does everyone speak the same commercial language?

Selling isn't a department, it's a mindset that can run through the whole organisation. During this in-company masterclass at your own location, I teach your team how to apply the 12 sales techniques and 11 scientific topics, even if selling isn't their job title. As best sales trainer in the Netherlands 2025, I always start with a free commercial intake to align the training with your practice.

Does this sound familiar in your team?

Do you have people who are technically strong but lose control the moment a conversation turns commercial? Does everyone work with their own scattered sales skills instead of a shared system? And would your whole organisation benefit from the same foundation, including people who don't see themselves as salespeople?

A system for the entire organisation

This in-company sales training isn't tied to a single job title. We apply sales science where your organisation can make the most impact, an approach that has proven its value at 27 organisations that have already trained. Your people learn the psychological principles that determine whether someone says "yes" to a proposal, a project or a collaboration.

• The 12 techniques for non-salespeople: you learn how to take control of conversations without coming across as salesy, through the right questioning method and structure
• Turning resistance around: you use insights from behavioural psychology to turn resistance from a conversation partner into cooperation
• Building trust: you discover the science behind goodwill and learn how to consciously build a trust relationship
• Lasting retention: the knowledge is anchored through the AI Sales e-learning and support of my digital twin

What it costs and how it works

For the in-company masterclass at your location, I use a base rate of 1,875 euros for up to 6 participants. For each additional participant above 6, up to a maximum of 12 people, 312.50 euros per person is added, up to a maximum of 3,750 euros for 12 participants. We tailor the examples and cases to your employees' daily practice, so the training feels immediately relevant.

Fewer than 6 participants? For the best return, I recommend the classroom open enrolment instead.

"When an entire organisation speaks the same commercial language, chance disappears and a culture of growth emerges." — Graham Hulsebos

What does this deliver for you concretely?

For some this means finally a shared vocabulary across the team instead of everyone doing their own thing. For others it means that even non-salespeople, such as consultants or project managers, become more persuasive without being pushy. Someone else simply wants a measurably higher level across the whole organisation. Which of these resonates most with you?

Take the first step today

Want to raise your organisation's commercial intelligence? Take the free commercial intake, plan your consultation directly, or request a quote directly for your in-company masterclass.

Questions? Graham AI is available 24/7

Do you see the green icon at the bottom right of this page? That is Graham AI, my personal AI chatbot available day and night. Instant answers, no waiting. Prefer personal contact? Call 036 2340501 or email [email protected], or check the contact page with frequently asked questions.