Graham, how come Google ranks you number 1 as the best sales trainer?
Google’s Number 1 Guest on The Sales Podcast
Cesar van der Linden opened The Sales Podcast with a direct question: "Graham, why does Google rank you as number 1 for consultative selling?"
The answer I gave Cesar touches the core of what I teach during my training sessions: Control. During our conversation, we dove deep into the sales cycle. Selling is not a monologue; it is about asking the right question at exactly the right moment.
Many salespeople broadcast information in the hope of closing a deal, but in the studio, we discussed why that no longer works. I teach professionals how to uncover real needs and pain points through razor-sharp questioning, in order to provide the exact solution.
The goal? Placing success where it belongs: with the customer. When a customer realizes through your questions that your solution is the only right choice, you claim the number 1 position at the table.
Are you the number 1 for your customer, or are you unknowingly still just a free source of information?
Want to see which award-nominated methodology helps your team reach the number 1 position? View all sales training programs here: