Choose your Sales Training

My method

A closed system of 12 sales techniques and 11 scientific topics. Measurement, customization, and assurance. Sales is a science, not a coincidence.

Sales training

Sales training for salespeople, sales managers and directors. Classroom, in-company, dedicated, live online, 1-on-1 or as e-learning. From the best sales trainer in the Netherlands 2025.

Want to achieve greater sales success? Take sales training at professional training locations throughout the Netherlands, with free parking and modern facilities. Register today with Graham Hulsebos Sales Training.

Sales Tooling

Improve your sales results with digital skills for sales professionals. Learn to work with Excel, PowerPoint, Teams, and Copilot for more effective sales presentations and customer conversations.

Books

Selling is not a talent. It is a system. In this book I describe the complete sales system I built over 30 years. Hardcover, 358 pages, in Dutch.

ICT Trainings

30+ Years

Expertise in sales psychology and results-oriented methodology.

2.000+

Sales professionals trained to a measurably higher level.

400+

Helping organizations achieve structural revenue growth and returns.

9,2 ★ + 4.9 ★

Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”

Do you still determine your sales strategy manually, or do you let AI work for you?

Masterclass Sales & AI: Een volledige dag waarin u als verkoper, salesmanager of directeur de 12 verkooptechnieken en 11 wetenschappelijke onderwerpen niet alleen leert maar direct verwerkt in uw eigen AI-omgeving.

Watch the Masterclass

Sales Insights: Learn from 30 years of sales experience

Read my latest insights on selling, sales, and commercial results.

View blog

19 Jun

Sales Insights

Sales training or sales coaching: what do you need and when?

Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...

Read: Sales training or sales coaching: what do you need and when?

22 Feb

Sales Insights

Best Training Provider

On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...

Read: Best Training Provider

08 Feb

Sales Insights

Graham, how come Google ranks you number 1 as the best sales trainer?

Google's Number 1 Guest on The Sales Podcast

Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"

The answer is control within the sales cycle. True sales power lies in askin...

Read: Graham, how come Google ranks you number 1 as the best sales trainer?

04 Feb

Sales Insights

Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'

Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...

Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'

02 Dec

Sales Insights

Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)

Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...

Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)