Baiv

At a glance

• Client: Baiv
• Industry: Family business
• Training format: Classroom Masterclass plus e-learning
• Focus: One method for two generations
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Baiv: two generations, one method

At Baiv in Nederweert, father and son attended the Sales Masterclass together. Two generations of entrepreneurs sharing the same sales approach: that makes a company strong.

They attended the classroom Masterclass at one of my training locations, in a group of up to 8 participants. Afterwards, they received access to the e-learning to keep practising the method.

Many salespeople think selling is mainly broadcasting: telling a lot and showing a lot of product knowledge. In this training, participants learned the opposite. Whoever asks the right questions keeps control. Every answer determines the next question, until the customer takes the step to a decision. The 11 scientific topics show why that works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Baiv: two generations with the same sales approach, and therefore a smooth handover.
• For their customers: the same strong way of working, whichever of the two is at the table.
• For family businesses: whoever learns the sales approach together, also passes it on together.

Do you want this for your team too?

Do you, as a business owner, want to speak the same sales language as your team or successor? Who would not want every customer conversation to run deliberately and by system?

The approach at Baiv fits the classroom Sales Masterclass or AI Sales e-learning. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.