CS Digital Media

At a glance

• Client: CS Digital Media
• Industry: Digital agency
• Training format: Two in-company Masterclasses
• Focus: One sales approach for the whole team
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

CS Digital Media: in-company, twice

CS Digital Media is a digital agency in Amsterdam. It chose an in-company approach: the whole team at once, in one language and with one method. A team that speaks the same approach reinforces each other in every customer conversation.

I delivered two in-company Sales Masterclasses for CS Digital Media. This allowed all employees to learn the method and apply it together in their own practice right away.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For CS Digital Media: one sales approach across the whole team, so every customer conversation is equally strong.
• For their customers: an agency that first asks about goals and only then makes a proposal.
• For the digital sector: customers do not buy hours or channels, but results. Whoever asks about them, wins.

Do you want this for your team too?

Do you also want your whole team to speak the same sales language? Then an in-company Masterclass is the fastest route. Who would not want every customer conversation to run deliberately and by system?

The approach at CS Digital Media fits the in-company Sales Masterclass or sales training for ICT, software and SaaS. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.