Hoveniersbedrijf Rens de Rooij

At a glance

• Client: Hoveniersbedrijf Rens de Rooij
• Industry: Landscaping
• Training format: In-company, inside and field sales
• Focus: One approach from call to quote
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Hoveniersbedrijf Rens de Rooij: inside and field sales together

At a landscaping company, the sale often starts on the phone and ends in the customer's garden. Inside sales and field sales must therefore connect seamlessly.

In 2025, I delivered an in-company training for Hoveniersbedrijf Rens de Rooij in Hillegom for inside and field sales together. The whole team learned the same approach, from the first call to the quote.

The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Rens de Rooij: more quotes signed, because inside and field sales follow the same approach.
• For their customers: a garden that matches their wishes, because the right questions were asked first.
• For the landscaping industry: craftsmanship does not sell itself. The conversation decides whether the customer chooses you.

Do you want this for your team too?

Do your inside and field sales teams also not always connect seamlessly? Then one shared approach delivers immediate gains. Who would not want every customer conversation to run deliberately and by system?

The approach at Hoveniersbedrijf Rens de Rooij fits the in-company inside sales training or in-company field sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.