At a glance
- Client: Legal Software
- Industry: Software for the legal market
- Training format: Dedicated Masterclass plus e-learning
- Focus: Persuading with questions instead of features
- Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
- Method: 12 sales techniques and 11 scientific topics
Legal Software: dedicated Masterclass from France
Legal Software, based in Aix-en-Provence, develops software for the legal market. Selling software to lawyers requires precision: they listen to arguments, not promises.
For Legal Software, I delivered a dedicated Sales Masterclass, supplemented with e-learning for two employees. They had an intensive training day, followed by 24/7 access to the modules.
The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.
Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.
What this delivers
- For Legal Software: demos that end in a decision, because the conversation beforehand uncovered the need.
- For their customers: lawyers get software that fits their practice, not a standard package.
- For legal tech: you persuade a critical audience with the right questions, not with a list of features.
Do you want this for your team too?
Do you sell software to a critical audience? Then you persuade with questions, not with features. Who would not want every customer conversation to run deliberately and by system?
The approach at Legal Software fits the dedicated sales training, sales training for ICT, software and SaaS or AI Sales e-learning. I tailor every training to your market, your product and your customer.
Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
9,2 ★ + 4.9 ★
Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”
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