At a glance
- Client: Lexima
- Industry: Organisation in Amersfoort
- Training format: Sales Masterclass
- Focus: Control from the first minute
- Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
- Method: 12 sales techniques and 11 scientific topics
Lexima: a Sales Masterclass for the team
Lexima in Amersfoort chose a Sales Masterclass for its team. After the first registrations, an extra participant joined: a good sign that the training was being recommended within the organisation.
In the Masterclass, I gave the team the foundation of my method: taking control from the first minute, and steering every conversation deliberately towards a decision.
Many salespeople think selling is mainly broadcasting: telling a lot and showing a lot of product knowledge. In this training, participants learned the opposite. Whoever asks the right questions keeps control. Every answer determines the next question, until the customer takes the step to a decision. The 11 scientific topics show why that works.
Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.
What this delivers
- For Lexima: a team that speaks the same sales language and can take over each other's conversations.
- For their customers: conversations about their situation, not about a standard offer.
- For any organisation: one method across the whole team makes results predictable.
Do you want this for your team too?
Do you also want your team to steer every conversation deliberately towards a decision? Then the Masterclass is the foundation. Who would not want every customer conversation to run deliberately and by system?
The approach at Lexima fits the in-company Sales Masterclass or classroom Sales Masterclass. I tailor every training to your market, your product and your customer.
Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
9,2 ★ + 4.9 ★
Gemiddeld 9,6 uit meer dan 900 beoordelingen, Springest 9,2, Google 4,9”
From BMW to Transip: more than 400 organisations went before you
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