NHL Data

At a glance

• Client: NHL Data
• Industry: Company from Denmark
• Training format: Individual 1-on-1 training, in English
• Focus: Building the sales method into an own AI agent
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

NHL Data: the sales method in an AI agent

NHL Data from Valby in Denmark wanted to automate as much of its sales process as possible, without compromising on quality. That takes more than an AI tool: the AI has to know how a good sales conversation works.

In an individual 1-on-1 training, in English, I transferred my sales method. Then we built it together into one or more AI agents, independent of the platform. That way, the method works along every day.

The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For NHL Data: an AI agent that sells according to a proven method.
• For their customers: faster follow-up, with the same quality as a good conversation.
• For sales and AI: AI only becomes valuable when it executes a strong method.

Do you want this for your team too?

Do you want to automate your sales process without the quality of your conversations dropping? Then it starts with the method, not the tool. Who would not want every customer conversation to run deliberately and by system?

The approach at NHL Data fits the individual 1-on-1 coaching or AI Sales e-learning. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.