Siempre

At a glance

• Client: Siempre
• Industry: Fashion, luxury menswear and tailoring
• Training format: In-company evening trainings plus individual 1-on-1 training
• Focus: Personal style advice and higher sales per customer
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Siempre: style advice that sells

Siempre is an exclusive fashion store in the centre of Almere. The store sells luxury clothing, shoes and accessories from brands such as Hugo Boss, Emporio Armani, Diesel and Strellson, and offers personal style advice, wedding suits and tailoring. In a store like this, customers come for advice, and that advice determines what they take home.

Because the store is open during the day, I trained the team in three evening sessions of three hours. In addition, one employee followed two individual sessions of three hours. The team got a shared foundation, and the key person got extra depth.

Many salespeople think selling is mainly broadcasting: telling a lot and showing a lot of product knowledge. In this training, participants learned the opposite. Whoever asks the right questions keeps control. Every answer determines the next question, until the customer takes the step to a decision. The 11 scientific topics show why that works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

"Ons verkoopteam communiceert beter, werkt gestructureerder en haalt hogere resultaten. De verkopen zijn geen toeval meer." (Dutch: our sales team communicates better, works in a more structured way and achieves higher results. Sales are no longer a matter of chance.)
Mike Emmelkamp, Siempre BV

What this delivers

• For Siempre: a team that works in a more structured way and achieves higher results, with more complete outfits per customer.
• For their customers: style advice that fits the occasion, the person and the budget.
• For the fashion industry: online is always cheaper. The store wins on experience and advice.

Do you want this for your team too?

Do you also sell luxury products where advice makes the difference? Then the first question determines the value of the sale. Who would not want every customer conversation to run deliberately and by system?

The approach at Siempre fits the in-company sales training for shop staff or individual 1-on-1 coaching. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.