Sofitel Legend The Grand Amsterdam

At a glance

• Client: Sofitel Legend The Grand Amsterdam
• Industry: Luxury hospitality
• Training format: E-learning
• Focus: Upselling and cross-selling in every guest contact
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: Sofitel Legend The Grand Amsterdam

At the absolute top of the international hotel industry, sales isn't a coincidence, it's a science. The employees at Sofitel Legend The Grand Amsterdam regularly use my e-learning to take commercial control of every guest interaction.

By implementing the 12 sales techniques and 11 scientific topics , the team has mastered the art of psychologically sound upselling and cross-selling. Whether it's renting luxury suites or additional services, they apply my system to maximize conversion without losing sight of hospitality.

The result is a measurable increase in the average room rate and a team that confidently takes charge. This proves that my method, based on 30 years of expertise, is the standard for organizations striving for the highest commercial level.

What this delivers

• For The Grand Amsterdam: more revenue per guest, from suites and additional services.
• For their guests: recommendations that fit their stay, without being pushy.
• For hospitality: hospitality and selling go together, when you ask the right questions.

Do you want this for your team too?

Do you want to train a large team at once and at their own pace? Then e-learning is the logical format, available 24/7. Who would not want every customer conversation to run deliberately and by system?

The approach at Sofitel Legend The Grand Amsterdam fits the AI Sales e-learning or in-company Sales Masterclass. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.