PerkinElmer

At a glance

• Client: PerkinElmer
• Industry: Life sciences, analytical instruments
• Training format: Dedicated workshop in Brussels, over 20 sales professionals
• Focus: Own AI Copilot agent with sales techniques and DISC
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: PerkinElmer (Brussels) – AI Sales Copilot & DISC Discipline

For PerkinElmer 's international division, I conducted a dedicated workshop in Brussels for over 20 sales professionals. In a market where precision is crucial, we technically strengthened their Sales DNA. We started with the foundation: the discipline of the 12 sales techniques . From there, we took the step into the future by building a proprietary AI Copilot agent for the team.

In this Copilot, we have integrated my sales techniques and the DISC methodology . As a result, the PerkinElmer sales representative can now communicate with razor-sharp precision based on customer psychology. By feeding AI the 11 scientific topics of influence, we plug every commercial leak in the preparation phase. Sales is a science , and with this digital assistant, PerkinElmer takes absolute control of every international customer contact.

The result is a team that views AI not as a hype, but as a technical instrument for Logic Selling (Spin Selling). By taking my sales training , their communication is no longer dependent on chance, but on a systematic approach to growth and margin repair. As the best sales trainer in the Netherlands , I know that the combination of human psychology and AI discipline is the only path to modern market dominance.

What this delivers

• For PerkinElmer: an AI assistant that helps every salesperson apply the method daily.
• For their customers: communication that matches the way they make decisions.
• For life sciences: where precision counts, AI makes the difference in preparation and follow-up.

Do you want this for your team too?

Do you want to load your sales method into AI, so your team works with it every day? Then you combine training and AI in one programme. Who would not want every customer conversation to run deliberately and by system?

The approach at PerkinElmer fits the AI Sales e-learning or in-company sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.