Huiswerkinstituut Amsterdam

At a glance

• Client: Huiswerkinstituut Amsterdam
• Industry: Education
• Training format: In-company, 9 team leaders
• Focus: Advisory conversation on renewal
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Huiswerkinstituut Amsterdam: more renewals

At a homework institute, a student's renewal is just as important as the first enrolment. The conversation with parents about renewing requires tact: advising without pushing.

For Huiswerkinstituut Amsterdam, I trained 9 team leaders and developed an advisory approach with a conversation structure for student renewals. That way, every team leader holds the conversation in the same, strong way.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For the Huiswerkinstituut: more renewals, and therefore more stable occupancy.
• For parents: an honest advisory conversation about what their child needs to keep growing.
• For education: customer retention is not a sales trick, but good advice at the right moment.

Do you want this for your team too?

Is retaining customers just as important to you as winning new ones? Then the renewal conversation deserves the same attention as the first sale. Who would not want every customer conversation to run deliberately and by system?

The approach at Huiswerkinstituut Amsterdam fits the in-company sales training or in-company inside sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.