Vloerenkamer

At a glance

• Client: Vloerenkamer
• Industry: Flooring, home furnishing
• Training format: In-company, shop team
• Focus: Control in the showroom
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Vloerenkamer: control in the showroom

A floor is not something you buy every day. Customers in a flooring store hesitate, compare and often come back two or three times. The shop team must steer that process, not wait for it.

In 2026, I delivered a sales training for the shop team of Vloerenkamer in Oirschot. We worked on the conversation in the showroom, from the first question to the measuring appointment.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Vloerenkamer: more visitors who book a measuring appointment, instead of continuing to compare.
• For their customers: a floor that suits their home, their family and their budget.
• For the home furnishing sector: on a big purchase, the salesperson who understands the customer's doubt wins.

Do you want this for your team too?

Do your customers also hesitate for a long time before buying? Then a team that steers the process helps. Who would not want every customer conversation to run deliberately and by system?

The approach at Vloerenkamer fits the in-company sales training for shop staff or classroom sales training for shop staff. I tailor every training to your market, your product and your customer.

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