Clever-CPL

At a glance

• Client: Clever-CPL
• Industry: Telephone sales
• Training format: Telephone sales training, twice
• Focus: Control on the phone
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Clever-CPL: telephone sales, twice

At Clever-CPL in The Hague, the phone call is the heart of the commercial work. Every second on the line counts.

Clever-CPL chose my telephone sales training twice. That there was a second time says enough: the method works in their daily practice.

Selling is asking, not telling. Participants learned to ask logical questions, organise the answers and build the next question on them. That way, every conversation moves step by step closer to the close. For most, this was new: they thought selling was mainly about telling. With the 12 sales techniques and the 11 scientific topics, this approach gets a fixed system.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Clever-CPL: more calls that lead to a follow-up.
• For the people they call: a phone call that is to the point and respects their time.
• For telephone sales: the first minute decides whether you are heard.

Do you want this for your team too?

Is the phone also your most important sales channel? Then the first minute determines the result. Who would not want every customer conversation to run deliberately and by system?

The approach at Clever-CPL fits the online telephone sales and acquisition training or in-company telephone sales and acquisition training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.