Do you recognize this in your team?

• Your team uses AI, but everyone in their own way?
• AI writes emails full of assertions, while your customer wants to hear questions?
• Salespeople are pasting customer data into AI without knowing if they are allowed to?
• There is a Copilot license, but almost no one is getting anything out of it for sales?
• Does preparing for a client meeting still take an hour?

Do you recognize two or more points? Then this is the training for your team.

What your team learns

First the system, then AI

AI is only as good as what you put into it. Your team first learns the 6 guiding principles, the 10 fundamental principles, the 11 scientific topics, and the 12 sales techniques. Only then does your team teach AI the same.

A personal sales assistant per participant

After each section, the participant fills in their knowledge document in their own words. At the end of the day, they place that document in an agent in Copilot, or in a project in ChatGPT or Claude. That assistant knows their company, their customers, and their techniques.

Asking questions, even to AI

Selling is asking, not telling. Your team learns the perfect prompt in 5 steps. AI prepares the right questions for each technique and DISC color. The salesperson asks them.

Safe and according to the rules

What is and isn't allowed in AI? Your team learns to work in accordance with the GDPR and the European AI Act. No customer names, no personal data, just results.

Program (1 day)

Morning: foundations and technique

• How AI is changing the sales profession, and what isn't changing
• The system: principles, science, and the 12 sales techniques
• ORDER: every letter is a question
• Logic Selling: four layers of questions, the customer convinces themselves
• DISC: know your own color, read the customer
• Buying motives, up-selling and cross-selling
• After each section: fill in the knowledge document

I tailor the techniques to your market during the intake. Does your team work extensively with new clients? Then cold calling and the Blackbook technique will be given more time. Does your team work primarily with existing clients? Then up-selling and ambassadorship will be given more time.

Afternoon: AI in practice

• The perfect prompt in 5 steps: role, context, technique, task, form
• Preparing for a customer meeting with AI, by technique and by DISC color
• Preparing objections and writing closing emails with AI
• Role-play: AI plays the customer, you receive feedback on your questions.
• After the call: summary, confirmation email, and the next step
• GDPR and AI Act: the working arrangements for your team
• Final assignment: build and test your own sales assistant
• Action plan: three AI practices your team will apply tomorrow

How does an in-company AI training work?

1. Free intake. I will call you to discuss your products, clients, and cases. You will receive a written report.
2. Pre-event AI check. Which AI tool and license does your team have? Does your IT department need to enable anything? If so, I will send the instructions in advance. That way, everything works on the day itself.
3. Preparation. I tailor the cases, prompts, and practice clients to your market. That is included in the price.
4. The training day. At your location. Reception at 09:30, training from 10:00 to 13:00 and from 14:00 to 17:00. A half-day, an evening, or two shorter sessions are also possible.
5. After the training. Each participant has a working sales assistant, a completed knowledge document, and a certificate of participation (PDF).

Practical

• Each participant brings a laptop with access to your company's AI tool. No laptops available? There are 12 training laptops available as an option.
• You provide a screen or projector with HDMI and a flip chart.
• I am taking the training materials with me: handout, pen and notepad, and the mug with all the sales techniques.
• Maximum of 12 participants.

Your investment

The intake, the AI check, and the customized preparation are included in the price. You pay by invoice.

Surcharges

• Travel expenses: €50 excl. VAT per day within the Netherlands. Outside the Netherlands, hotel or parking only after consultation.
• Half day (max. 3.5 hours): 70% of the daily rate.
• Evening (18:00 to 22:00): 25% surcharge.
• Saturday: 50% surcharge. Sunday: 100% surcharge.
• Training in English: €200 extra.
• Multiple days, up to 5 days: volume discount on request.

Additions

• Ready-made knowledge document from Graham, ready to implement in your AI tool: €197 excl. VAT per participant.
• AI Sales e-learning as a refresher after the training: €147 excl. VAT per participant.
• Preliminary baseline measurement (Sales Performance Scan): € 195 excl. VAT per person.
• Follow-up measurement after one month: €125 excl. VAT per person.

One or two participants? Then the classroom masterclass is more economical: €695 excl. VAT per person.

What benefits does this bring to your organization?

• Each participant has their own sales assistant, built and tested on the day itself.
• One commercial language: everyone works with the same techniques, with and without AI.
• Prepare for a client meeting faster, with the right questions per technique and per DISC color.
• Prompts per sales phase that your team uses the next day.
• Clear working agreements regarding AI, in accordance with the GDPR and the AI Act.
• Your Copilot, ChatGPT, or Claude license is finally paying off for sales.

Who is this training for?

• Employees: inside sales, outside sales, account managers, and new business. You learn the system with colleagues and build an assistant for your own clients.
• Sales managers: one approach for the entire team. Coaching becomes easier, because everyone speaks the same language.
• Management and owners: you have purchased AI licenses. What does this yield for your revenue?
• HR and training: customized intake, fixed group price, payment by invoice, and a baseline and follow-up assessment if desired. The training also helps with the AI literacy required of organizations by the AI Act.

Frequently asked questions about the in-company AI Sales Masterclass

Which AI tool does my team need? Copilot, ChatGPT, or Claude. A free version works. A business license is better, because it allows you to share the assistant with colleagues as well.

Does my team need to have prior experience with AI? No. I start with the basics. Advanced users get more out of their license.

Are we allowed to put customer data into AI? Your team learns this in the training. The rule: no names and no personal data. Work with "customer A" and the DISC color.

Our IT department is blocking agents. Does the training still work then? Yes. In the pre-training AI check, I can see what is and isn't possible. Is an agent unable to work? Then the participant works directly in the chat using the knowledge document.

What is the difference compared to the in-company sales masterclass? The same 12 sales techniques and the same science. Here, your team applies them directly with AI, and everyone builds their own assistant.

How many participants can join? A maximum of 12. For up to 6 participants, you pay €1,875 excluding VAT.

Can the training be in English? Yes. For international teams, I provide the training in English.

Are you still unsure?

"My team is already using AI." What does your team get back now? Generic texts, or questions tailored to your customer? AI only knows your techniques once your team implements them.

"Isn't this too technical for my salespeople?" I am not learning a technique, I am learning to sell. AI is the tool. Anyone who can write an email can take this training.

"Is it worth the investment?" Calculate it yourself. How much time does it take to prepare for a single client meeting? And what does one extra deal yield?

What happens after your application?

1. I will contact you within 24 hours.
2. We schedule the free intake.
3. You will receive a quote with the date, number of participants, and price. No surprises afterwards.
4. I will perform the AI check and send the instructions to your IT department if necessary.
5. The training day at your location.

Take the first step today

Would you like to know what AI can do for your sales team? Schedule a consultation or request a quote directly. You can also call: 036 2340501.

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