For DaanSalon in Veldhoven, I provided an intensive online virtual sales training . In a hair salon, margins are often lost simply by 'cutting' hair. My task was to teach the team how to claim authority through consultative selling and get the customer excited about the right products.
During these sessions, we focused on asking the right questions . By combining my 12 sales techniques with the 11 scientific topics of influence, the hairdresser learns how to uncover the customer's true needs. We trained on the use of enthusiastic, professional terminology not only to advise the customer, but to truly draw them into the story of the products.
Sales is a science. At DaanSalon , upselling and cross-selling are now a natural part of the process. The hairdresser takes control: from razor-sharp advice in the chair to the sale of multiple care products at the checkout. The result is a higher average transaction value and a customer leaving the salon with the right products and a smile. With my sales training , retail at DaanSalon is no longer a matter of chance, but a system for results.
Expertise in sales psychology and results-oriented methodology.
Sales professionals trained to a measurably higher level.
Helping organizations achieve structural revenue growth and returns.
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
Sales training and sales coaching are not the same thing and are too often used interchangeably. Graham Hulsebos, best sales trainer in the Netherlands 2025, explains what the difference is, when to choose which and why the combination gives the stro...
Read: Sales training or sales coaching: what do you need and when?On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
Read: Best Training Provider
Google's Number 1 Guest on The Sales Podcast
Cesar van der Linden opened the conversation right away: "Graham, why does Google rank you number 1 for consultative selling?"
The answer is control within the sales cycle. True sales power lies in askin...
Graham Hulsebos Sales Training has received a prestigious nomination for Best Trainer in the Netherlands 2025. This national recognition by Springest and Archipel Academy underscores the impact of Graham's unique sales philosophy: "Selling is Asking,...
Read: Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'Most salespeople across virtually every industry fail to use professional sales techniques. This article explains why 90% of all sellers rely on guesswork rather than structured sales methods, what this costs businesses in lost revenue, and how moder...
Read: Why 90% of Salespeople Don’t Use Sales Techniques (And How It Hurts Revenue)