DaanSalon

At a glance

• Client: DaanSalon
• Industry: Hair salon
• Training format: Online
• Focus: Product sales through consultative selling
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: DaanSalon Veldhoven – Virtual Management of Retail

For DaanSalon in Veldhoven, I provided an intensive online virtual sales training . In a hair salon, margins are often lost simply by 'cutting' hair. My task was to teach the team how to claim authority through consultative selling and get the customer excited about the right products.

During these sessions, we focused on asking the right questions . By combining my 12 sales techniques with the 11 scientific topics of influence, the hairdresser learns how to uncover the customer's true needs. We trained on the use of enthusiastic, professional terminology not only to advise the customer, but to truly draw them into the story of the products.

Sales is a science. At DaanSalon , upselling and cross-selling are now a natural part of the process. The hairdresser takes control: from razor-sharp advice in the chair to the sale of multiple care products at the checkout. The result is a higher average transaction value and a customer leaving the salon with the right products and a smile. With my sales training , retail at DaanSalon is no longer a matter of chance, but a system for results.

What this delivers

• For DaanSalon: more revenue from products, alongside cutting.
• For their clients: products that really suit their hair.
• For the hairdressing industry: the margin is in the conversation during the treatment.

Do you want this for your team too?

Do you want to sell more products alongside your services? Then it starts with one good question during the treatment. Who would not want every customer conversation to run deliberately and by system?

The approach at DaanSalon fits the online sales training for shop staff or classroom sales training for shop staff. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.