MB Medical Business

At a glance

• Client: MB Medical Business
• Industry: Healthcare, doctors and pharmacists
• Training format: Dedicated session
• Focus: Peer-to-peer selling of medical expertise
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: Medical Business – Peer-to-Peer Sales for Medical Professionals

For Medical Business , I trained a dedicated group of physicians, doctors, and pharmacists on a Sunday afternoon. The challenge: medical professionals who need to sell their own services and expertise to other doctors. In this specific B2B market, authority is everything. As the best sales trainer in the Netherlands , I taught them that sales is a science that aligns seamlessly with their own discipline.

During this intensive sales training, we employed the 12 sales techniques to take control of the conversation. We translated the 11 scientific topics of influence into a medical context. No 'sales pitch', but razor-sharp questioning techniques and Logic Selling (Spin Selling). As a result, they are now able to uncover the real needs of their fellow doctors and position their services as the only logical solution.

The result for Medical Business is a team that enters the market with technical discipline and self-confidence. By taking control of their own commercial skills on a Sunday, these medical professionals have plugged every commercial leak in their proposition. With my sales training , their growth is no longer a coincidence, but a result of proven methodologies.

What this delivers

• For Medical Business: doctors who present their services convincingly to colleagues.
• For their counterparts: a conversation at peer level, without a sales pitch.
• For healthcare: in the medical world too, selling is a science.

Do you want this for your team too?

Do your specialists also need to sell their own expertise? Then a tailored dedicated session is the right format. Who would not want every customer conversation to run deliberately and by system?

The approach at MB Medical Business fits the dedicated sales training or Consultative Selling training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.