Odido

At a glance

• Client: Odido
• Industry: Telecom
• Training format: E-learning programme
• Focus: One sales method for large teams
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: Odido – Digital Management at Scale

For Odido , the challenger in the Dutch telecom market, I implemented my complete e-learning program. In an organization of this size, uniformity in Sales DNA is crucial. My task was to make the discipline of the 12 sales techniques digitally accessible to their commercial teams. No hot air, but a razor-sharp online system for results.

Through this remote sales training, Odido employees learn how to apply the 11 scientific topics of influence in every customer interaction. Whether it concerns retail, inside sales, or corporate banking: taking control is the only way to a 'yes'. With my e-learning, we plug every commercial leak in the sales process by making the discipline of Logic Selling (Spin Selling) scalable.

The result for Odido is a team that speaks the same language throughout the Netherlands: the language of results. By following my system, sales at Odido are no longer a matter of chance, but a predictable machine for growth and margin repair. As the best sales trainer in the Netherlands , I know that e-learning is the only way to maintain commercial control at this level.

What this delivers

• For Odido: the same sales language across all commercial teams.
• For their customers: the same strong conversation everywhere, in store, on the phone and in business.
• For large organisations: e-learning makes a method scalable.

Do you want this for your team too?

Do you want to give hundreds of employees the same method? Then e-learning creates one language across the whole team. Who would not want every customer conversation to run deliberately and by system?

The approach at Odido fits the AI Sales e-learning or in-company Sales Masterclass. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.