Reference: Odido – Digital Management at Scale
For Odido , the challenger in the Dutch telecom market, I implemented my complete e-learning program. In an organization of this size, uniformity in Sales DNA is crucial. My task was to make the discipline of the 12 sales techniques digitally accessible to their commercial teams. No hot air, but a razor-sharp online system for results.
Through this remote sales training, Odido employees learn how to apply the 11 scientific topics of influence in every customer interaction. Whether it concerns retail, inside sales, or corporate banking: taking control is the only way to a 'yes'. With my e-learning, we plug every commercial leak in the sales process by making the discipline of Logic Selling (Spin Selling) scalable.
The result for Odido is a team that speaks the same language throughout the Netherlands: the language of results. By following my system, sales at Odido are no longer a matter of chance, but a predictable machine for growth and margin repair. As the best sales trainer in the Netherlands , I know that e-learning is the only way to maintain commercial control at this level.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
5.0 ★ + 9,6 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
References
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Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
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Graham, how come Google ranks you number 1 as the best sales trainer?
Google's Number 1 Guest on The Sales Podcast
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Graham Hulsebos officially nominated for 'Best Trainer in the Netherlands 2025'
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AI in Sales: How AI Literacy Makes Your Sales Team More Productive
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