Reference: PerkinElmer (Brussels) – AI Sales Copilot & DISC Discipline
For PerkinElmer 's international division, I conducted a dedicated workshop in Brussels for over 20 sales professionals. In a market where precision is crucial, we technically strengthened their Sales DNA. We started with the foundation: the discipline of the 12 sales techniques . From there, we took the step into the future by building a proprietary AI Copilot agent for the team.
In this Copilot, we have integrated my sales techniques and the DISC methodology . As a result, the PerkinElmer sales representative can now communicate with razor-sharp precision based on customer psychology. By feeding AI the 11 scientific topics of influence, we plug every commercial leak in the preparation phase. Sales is a science , and with this digital assistant, PerkinElmer takes absolute control of every international customer contact.
The result is a team that views AI not as a hype, but as a technical instrument for Logic Selling (Spin Selling). By taking my sales training , their communication is no longer dependent on chance, but on a systematic approach to growth and margin repair. As the best sales trainer in the Netherlands , I know that the combination of human psychology and AI discipline is the only path to modern market dominance.
30+ Years
Expertise in sales psychology and results-oriented methodology.
2.000+
Sales professionals trained to a measurably higher level.
400+
Helping organizations achieve structural revenue growth and returns.
5.0 ★ + 9,6 ★
Winner: Best sales trainer in the Netherlands (Google & Springest reviews).
References
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Sales Insights
Best Training Provider
On Thursday, February 19th, 2026, Graham Hulsebos was officially named the Best Training Provider in the Netherlands for Sales. This prestigious award was won by achieving the highest average student rating on the independent platforms Archipel and S...
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Graham, how come Google ranks you number 1 as the best sales trainer?
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