Sign Nederland

At a glance

• Client: Sign Nederland
• Industry: Sign industry
• Training format: Classroom, inside sales support
• Focus: From support role to commercial force
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Reference: Sign Nederland – From Support to Commercial Management

For the Inside Sales Support team at Sign Nederland , I provided a classroom sales training session at one of my locations. In the sign industry, the inside sales team is often the first and last point of contact for the customer. My task was to transform this employee from an administrative assistant into a proactive commercial force who takes charge of every phone call and email.

During this session, we integrated the 12 sales techniques into the daily work process. We utilized the 11 scientific topics of influence to turn 'non-binding quotes' into razor-sharp orders. Sales is a science , even in the inside sales department. No hot air about 'customer friendliness,' but technical discipline to uncover the customer's actual need through Logic Selling (Spin Selling) and immediately capitalize on it with the right cross-sell.

The result for Sign Nederland is an inside sales team that no longer waits for the outside sales team to score, but monitors and repairs the margin itself. By taking my sales training , this employee now has the tools to authoritatively guide the customer towards the only logical choice. As the best sales trainer in the Netherlands , I know that the inside sales team is the engine of your growth, provided they are in control.

What this delivers

• For Sign Nederland: more quotes that become orders.
• For their customers: an inside sales team that thinks along and acts quickly.
• For the sign industry: inside sales is the first and last point of contact, and therefore your strongest salesperson.

Do you want this for your team too?

Is your inside sales team also the first and last point of contact for the customer? Then that is where your biggest commercial opportunity lies. Who would not want every customer conversation to run deliberately and by system?

The approach at Sign Nederland fits the classroom inside sales training or in-company inside sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.