Zingerle Group Benelux

At a glance

• Client: Zingerle Group Benelux
• Industry: Manufacturing of folding tents, inflatable tents and beer table sets
• Training format: In-company, two days with follow-up day
• Focus: Customer contact by phone and email, following up quotes
• Trainer: Graham Hulsebos, best sales trainer of the Netherlands 2025
• Method: 12 sales techniques and 11 scientific topics

Zingerle Group Benelux: from first contact to followed-up quote

Zingerle is an international family business that manufactures and sells professional folding tents, inflatable tents and beer table sets, under brands such as Mastertent, Ecotent, Aerise and RUKU1952. Customers include event organisers, associations and companies. Much of the customer contact takes place by phone and email, and the follow-up of quotes determines whether a customer chooses.

I trained the Zingerle Group Benelux team in Zwolle over two days. The first day covered the basics: a strong first impression, the structure of the phone call, active listening and questioning techniques. The second day started with a review of practice and continued with consultative selling, cross- and upselling and handling quotes.

The core was the same as in all my trainings: taking control of the conversation. Not broadcasting and pouring out product knowledge, but asking logical questions and knowing what to do with every answer. Every answer brings you a step closer to the close, if there is a close. Combined with the 11 scientific topics, participants understand not only what to ask, but also why it works.

Asking questions does not just work better, it also makes you come across as friendlier. You give the customer attention, and with the right choice of words you make every question stronger. What customers say themselves, they remember best, and they connect it to you. Together, these techniques make selling much easier.

What this delivers

• For Zingerle: more quotes converted into an order, and more complete packages from tent to table set.
• For their customers: advice on the right tent and setup for their event.
• For the events industry: an event has a fixed date. Whoever follows up quickly and expertly wins the order.

Do you want this for your team too?

Do your quotes also stay unanswered too often? Then the difference starts at the first contact. Who would not want every customer conversation to run deliberately and by system?

The approach at Zingerle Group Benelux fits the in-company telephone sales and acquisition training or in-company inside sales training. I tailor every training to your market, your product and your customer.

Want to know where your team stands first? Take the free commercial intake test. Or see other clients and references.